McDonalds Indonesia Hands Package Prize to Italy

By : Nina Karlita And Aldi Firhand A | Monday, February 12 2018 - 22:55 IWST

McDonalds Indonesia Hands Package Gifts to Italy (Photo Dok Industry.co.id)
McDonalds Indonesia Hands Package Gifts to Italy (Photo Dok Industry.co.id)

INDUSTRY.co.id - Jakarta - McDonald's Indonesia awarded prizes to the winners of the "Don Alfredo Challenge" competition through microsite www.McDkeItalia.com which was held to support the launch of the limited time offer menu with the theme of Cita Rasa Itali.

Consumers are challenged to prove their obsession with Italy through the challenges of each week to win free holidays to Italy and Italian gifts.

This competition has run from October 30, 2017 - December 20, 2017. The winners have been selected and officially announced through McDonald's instagram account of Indonesia on January 15, 2018. The main prize of a travel package to Italy for the first group of winners was submitted by Caroline Kurniadjaja, Associate Director Marketing McDonald's Indonesia at McDonald's Sarinah Thamrin, Jakarta.

"Competition is one way McDonald's to always close to the customers, and is one form of our appreciation to them is by giving a memorable gift. We are very grateful to the more than 20,000 customers of McDonald's Indonesia who have enthusiastically signed up for this "Don Alfredo Challenge" competition, "said Caroline Kurniadjaja at the opening ceremony of Don Alfredo's" Don Alfredo Challenge "competition.

The first winner of the competition was ANJAAAY Team from Tangerang who managed to collect 30,500 points and get rewards package trip to Italy for all team members. The second winner came from IMPRESSIONI Team from Malang, which managed to collect 30,200 points, each team member is entitled to receive a pair of watches with famous brand from Italy. In third place is EVOXCAMPIONE Team from Makassar with total achievement of 29,600 points, each team member is entitled to receive wallet with brand of Italian origin.

In addition to the three main winners, McDonald's also awarded McDonald's Gift Voucher for Rp 1,000,000.00. to 7 (seven) other teams (Active Team, TripleCheeseBigMac Team, ThreeMasGetir Team, Spartan Eagles Team, Tim McANgus, Girl Girl Team, Travel Team).

"We congratulate the winners who have been for approximately 3 (three) months showed persistence and maximum effort in following every challenge given. We know very well the journeys of the teams who very well follow every challenge to get points, considering each challenge is made with each difficulty. "Says Caroline Kurniadjaja.

Challenges given by McDonald's in this competition include, taking photos with typical Italian style and uploaded through Instagram with a special Hashtag. In addition, the participants were also required to make videos using Italian words and also to review directly Bolognese Burger and Alfredo Italian Burger from a limited edition menu series "Italian Flavors of Perfection". All challenges demand the creativity of team members because each challenge has a different level of difficulty. One interesting challenge is that each team is required to find the secret 'Alfredo Italian Burger' recipe that is placed in a hidden place in McDonald's restaurant. Each successful team fulfills every challenge of earning points directly from McDonald's.

"We are very excited about this competition, each week we always monitor Instagram @ McDonaldsid and do our best to work on the challenge, because going to Italy is one of our dreams. Although the challenge is sometimes difficult but it makes us more enthusiastic and not unyielding, "said Renata, chairman of the ANJAAAY team, the main winner of" Don Alfredo Challenge ".

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