Mitsubishi Record Sales Increase at 48 Percent Passenger Vehicles in 2017
By : Ridwan And Aldi Firhand. A | Saturday, February 17 2018 - 23:48 IWST
Mitsubishi Xpander (Ist)
INDUSTRY.co.id - Jakarta - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) booked a 48 percent increase in passenger vehicle sales in 2017.
Throughout 2017, MMKSI recorded sales of 79,669 units of cars consisting of 36,025 units of passenger vehicles and 43,644 units of light commercial vehicles.
Sales of passenger vehicles from the Pajero Sport, Outlander, Mirage, Delica and Xpander models make the MMKSI sales up 48%. While light commercial vehicles include Triton, L300, and Colt T120ss recorded a 2% increase.
Head of Sales & Marketing Group MMKSI Imam Choeru Cahya explains, increased sales of passenger vehicles Mitsubishi backed the presence of Xpander who get good acceptance in the Indonesian market.
"In addition to Pajero Sport, Xpander has become the backbone of Mitsubishi's sales in Indonesia with its contribution until the end of December 2017 reaching 11,890 units," said Imam, in Jakarta, Thursday (15/2/2018).
Sales of Mitsubishi passenger cars throughout 2017 include Pajero Sport (4x2) of 19,070 units, Pajero Sport (4x4) 1,773 units, Xpander 11,890 units, Outlander Sport 1,242 units, Mirage 1,814 units and Delica 235 units.
The details of Mitsubishi light commercial vehicle sales include Triton (4x4) sold 9,771 units, Triton (4x2) and L300 as many as 23,096 units, and Colt T-120SS 10,777 units.
Imam said the combined sales of light passenger and commercial vehicles amounted to 79,669 units, resulting in Mitsubishi's market share rising from 6.7% to 8.2% in Indonesia.