Nestle Again Holds Campaign Let's Build Indonesia Through Healthy Breakfast

By : Dina Astria And Aldo Bella Putra | Sunday, March 04 2018 - 17:00 IWST

Nestl Kembali Gelar Kampanye Ayo Bangun Indonesia Melalui Sarapan Sehat. (Dok Industry.co.id)
Nestl Kembali Gelar Kampanye Ayo Bangun Indonesia Melalui Sarapan Sehat. (Dok Industry.co.id)

INDUSTRY.co.id - Jakarta - In order to celebrate the National Breakfast Week (MESSAGE) 2018 which is celebrated every 14-20 February, Nestlé again held Ayo Bangun Indonesia campaign. First launched in 2017, Ayo Bangun Indonesia is a form of Nestlé's commitment to continuously support Indonesians to apply healthy breakfast and balanced nutrition and active lifestyles in order to help create a healthy, smart and productive society.

Nutritionist and chairman of Indonesian FOOD PERIOD. Dr. lr. Hardinsyah who is one of the speakers in the talkshow Ayo Bangun Indonesia 2018 explained that there are still many Indonesian people who are not accustomed to breakfast. In addition, the quality of breakfast consumed, such as energy content, protein, vitamins and minerals also still not meet the needs of balanced nutrition.

"The data in 201.2 shows that 17-59% of school and adolescent students and 30.2% of adults are not accustomed to breakfast. For breakfast quality, 45% of schoolchildren do not meet the nutritional needs of breakfast, 70% have not met the needs of breakfast vitamins and minerals, and 90% have not meet the needs and breakfast, "said Prof. Dr. Ir. Hardinsyah.

However, Prof. Dr. Ir. Hardinsyah then explained how breakfast habits among elementary school students in Indonesia have been increasing over the last five years.

"Surely this is an achievement for all parties involved in the MESSAGE movement as more Indonesian families benefit from breakfast, ranging from increasing concentration and intelligence, instilling disciplinary habits, maintaining normal nutritional status, to decreasing the risk of occurrence of some non-communicable diseases such as diabetes , coronary heart disease and stroke," continued Prof. Dr. Ir. Hardinsyah.

In addition, he also describes how skipping breakfast can interfere with productivity because the body quickly tired, not energized, difficult to concentrate and increase the risk of weight gain.

To get the most benefit from breakfast, Indonesian FOOD PERIZE advises people to refer to the 6J guidelines when preparing a healthy breakfast with balanced nutrition:

1. Type of food and drinks at breakfast: carbohydrates, protein (side dishes), vegetables, fruit with drinks such as water, milk, coffee. tea or juice.

2. The recommended amount of food meets about 1/4 of daily nutritional needs

3. Breakfast schedule is within two hours of waking, recommended before 9 a.m.

4. Cultivate the process: it is recommended that food processing is not complicated and save time for the nutrient content in food is not much lost

5. Prepare: an interesting presentation to arouse appetite and variety of food so as not to get bored

6. Kick eat: do not eat hastily, while walking or running

To further encourage people to adopt healthy breakfast habits, Ayo Bangun IndoneSIa 2018 campaign presents various breakfast editing programs that can be accessed through Friendship Nestlé website, such as articles, tips, healthy breakfast recipes and live chat with experts.

"In the past year, we launched Healthy Portion Plate to help the housewives in preparing a healthy breakfast. This year, we present Nestlé Breakfast Box as a practical solution for Indonesian families in implementing healthy breakfast with balanced nutrition," said Nestlé Indonesia Eka Herdiana Market Nutritionist.

Implementation of Ayo Bangun Indonesia 2018 also enlivened with the launching of the book 'Myths & Facts Breakfast' compiled by PERGIZI Pangan Indonesia in cooperation with Nestlé Indonesia. Books that can be downloaded at www.sahabatnestle.co.id starting on March 7, 2018 is to review breakfast from various sides, ranging from the right time for breakfast, a menu recommended for breakfast to the relationship with breakfast weight.

"The whole series of Ayo Bangun Indonesia activities is a form of Nestlé's commitment to constantly improve people's quality of life and contribute to a healthier future," concluded Eka Herdiana.

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