Minister of Industry Requests Cosmetics Industry More Active Make Innovation and Promotion

By : Ridwan And Aldi Firhand. A | Tuesday, March 20 2018 - 18:45 IWST

Minister of Industry Airlangga Hartarto
Minister of Industry Airlangga Hartarto

INDUSTRY.co.id - Jakarta, Minister of Industry (Menperin) Airlangga Hartarto called on national cosmetics industry to actively conduct synergy in research and development activities (RnD) with research institutes and universities. It aims to create product innovation according to current market needs.

"The cosmetics industry is inseparable from the creative sector or lifestyle, and it involves the linkage between IKM and large industries, so the success of this cosmetic industry needs a strong collaborative step between manufacturing and creativity," Airlangga said in Jakarta (19/3/2018).

He added that the supply chain system in the cosmetics industry must be built through mutually beneficial and needy relationships.

Moreover, this time has entered the era of Industry 4.0, where there will be a digital transformation that can create added value in the national cosmetics industry.

"Utilization of technology and digital intelligence ranging from the process of production and distribution to the level of consumers through e-commerce, providing new opportunities and improve the competitiveness of the national cosmetics industry with the changes in consumer tastes and lifestyle changes," he added.

In addition, Minister of Industry added, the need for massive promotion of local cosmetic products so that they can become more known in the international market.

"Our millenial generation is also an important key in this marketing innovation, through their social media because it is more effective and less costly, in fact, they consistently deliver cosmetic packages as souvenirs," he explained.

Airlangga said that ASEAN countries have started to focus on developing the potential of wellness industry, which includes pharmaceutical, herbal and cosmetic industries.

"So we also can not miss, we are competing with market leader in Asia, that is Korea, while Thailand is also doing industrial development in those sectors," he said.

Ministry of industry noted, Indonesia in 4th Rank as a herbal or herbal producer in the world after China, India and Korea. There are 30 thousand species of herbs grown in the country, and need to be utilized by the national industry.

"In addition to promoting our commodity superior products, also can introduce Indonesia as a producer of traditional medicine," he added.

News Comment

Today's Industry

The President Director of PT Trimegah Sekuritas Indonesia Tbk (TRIM), Philmon Tanuri (left) delivered remarks at the kick off of Trimegah's collaboration with IA SBM-ITB in Jakarta on Wednesday (05/06/2024).

Jumat, 07 Juni 2024 - 19:43 WIB

Trimegah Sekuritas Supports Ikatan Alumni SBM-ITB to Realise Lifelong Learning Mission

In order to realise its mission of “Educate and create wealth for community through unique and professional investment experience”, PT Trimegah Sekuritas Indonesia Tbk (TRIM) collaborates…

Wellington College Independent School Jakarta (WCIJ)

Senin, 29 April 2024 - 05:02 WIB

One of the UK’s Most Established Schools Chooses Jakarta for Their Latest Opening

Wellington College Independent School Jakarta (WCIJ) is thrilled to announce its grand opening in September 2024! As the first private UK school to open in Indonesia, WCIJ, a pioneering co-educational…

Presiden Jokowi

Selasa, 23 April 2024 - 10:29 WIB

President Jokowi Reaffirms Commitment to Farmers’ Welfare

President Joko “Jokowi” Widodo on Monday (04/22) inspected corn harvest in Boalemo regency, Gorontalo province. “Our corn import has decreased significantly from 3.5 million tonnes to…

Photo: Aris Nurjani/VOI

Rabu, 28 Februari 2024 - 12:47 WIB

Carsurin and NBRI Strengthen Strategic Alliance to Propel Indonesia’s EV Industry

PT Carsurin Tbk ("Carsurin") and the National Battery Research Institute ("NBRI") are pleased to announce the signing of a pivotal Strategic Alliance Agreement (SAA), marking a significant advancement…

Beras (Foto/Rizki Meirino)

Rabu, 21 Februari 2024 - 08:43 WIB

Gov’t to Continue Disbursing Rice Assistance

President Joko “Jokowi” Widodo has ensured that the Government will continue rolling out the rice assistance program for low-income families. The President made the statement when handing…