Minister of Industry Requests Cosmetics Industry More Active Make Innovation and Promotion

By : Ridwan And Aldi Firhand. A | Tuesday, March 20 2018 - 18:45 IWST

Minister of Industry Airlangga Hartarto
Minister of Industry Airlangga Hartarto

INDUSTRY.co.id - Jakarta, Minister of Industry (Menperin) Airlangga Hartarto called on national cosmetics industry to actively conduct synergy in research and development activities (RnD) with research institutes and universities. It aims to create product innovation according to current market needs.

"The cosmetics industry is inseparable from the creative sector or lifestyle, and it involves the linkage between IKM and large industries, so the success of this cosmetic industry needs a strong collaborative step between manufacturing and creativity," Airlangga said in Jakarta (19/3/2018).

He added that the supply chain system in the cosmetics industry must be built through mutually beneficial and needy relationships.

Moreover, this time has entered the era of Industry 4.0, where there will be a digital transformation that can create added value in the national cosmetics industry.

"Utilization of technology and digital intelligence ranging from the process of production and distribution to the level of consumers through e-commerce, providing new opportunities and improve the competitiveness of the national cosmetics industry with the changes in consumer tastes and lifestyle changes," he added.

In addition, Minister of Industry added, the need for massive promotion of local cosmetic products so that they can become more known in the international market.

"Our millenial generation is also an important key in this marketing innovation, through their social media because it is more effective and less costly, in fact, they consistently deliver cosmetic packages as souvenirs," he explained.

Airlangga said that ASEAN countries have started to focus on developing the potential of wellness industry, which includes pharmaceutical, herbal and cosmetic industries.

"So we also can not miss, we are competing with market leader in Asia, that is Korea, while Thailand is also doing industrial development in those sectors," he said.

Ministry of industry noted, Indonesia in 4th Rank as a herbal or herbal producer in the world after China, India and Korea. There are 30 thousand species of herbs grown in the country, and need to be utilized by the national industry.

"In addition to promoting our commodity superior products, also can introduce Indonesia as a producer of traditional medicine," he added.

News Comment

Today's Industry

A total of 55 health professionals who participated in the Binawan Europe program, in the form of international career development scholarships in Austria. (Photo: The Public Relations of Binawan University)

Jumat, 02 Mei 2025 - 10:46 WIB

Binawan and Government Support Indonesian Nurses in Europe through Scholarships

In the midst of the viral #KaburAjaDulu hashtag as a symbol of the young generation's disappointment with domestic working conditions, Binawan responded with real action: dispatching Indonesian…

SUNeVision Initiates MEGA IDC Phase Two Development

Jumat, 28 Maret 2025 - 22:21 WIB

SUNeVision Initiates MEGA IDC Phase Two Development

SUNeVision, the technology arm of Sun Hung Kai Properties (SHKP), today announced the commencement of construction for Phase Two of MEGA IDC in Tseung Kwan O. As Hong Kong's largest data centre…

 PT Metrodata Electronics Tbk (“MTDL”)

Jumat, 28 Maret 2025 - 22:07 WIB

TDL Records New Revenue Record of IDR 25 Trillion in 2024 Ahead of 50th Anniversary

PT Metrodata Electronics Tbk (MTDL), the largest technology Company with the most complete IT and telecommunications products in Indonesia, managed to record a revenue of IDR 25 trillion in…

Wireless Logic

Jumat, 28 Maret 2025 - 22:00 WIB

Wireless Logic Selected By Thales As IoT Connectivity Partner

Wireless Logic, a global leader in IoT connectivity solutions has been selected by Thales, a global leader in advanced eSIM technologies, to enable secure, scalable and resilient IoT connectivity…

Microvista Expands International Presence with Mobile CT System ScanExpress

Jumat, 28 Maret 2025 - 21:53 WIB

Microvista Expands International Presence with Mobile CT System ScanExpress

The German specialist in industrial computed tomography and non-destructive testing, Microvista, announces the European expansion of its innovative mobile CT system, ScanExpress. The system…