Singa Mas Indonesia Participates in Increasing Reading Interest Through Big Bad Wolf 2018

By : Dina Astria And Aldi Firhand | Sunday, April 01 2018 - 20:55 IWST

Singa Mas Indonesia is here to increase reading interest through Big Bad Wolf 2018
Singa Mas Indonesia is here to increase reading interest through Big Bad Wolf 2018

INDUSTRY.co.id - Jakarta - The Big Bad Wolf (BBW) returns to ICE BSD CITY Jakarta, Indonesia for the third time, lasting for 12 days, starting from 29 March to 9 April 2018. The event is open for 280 hours nonstop, starting from 08:00 am on March 29, 2018 until 23:59 pm on April 9, 2018.

This year's largest-ever book and book exhibition in Southeast Asia, Big Bad Wolf 2018, will provide 5.5 million books. Of all the books, 80 percent are Usborne, DK, Disney, and local books and Chinese books.

And for the many times, PT Singa Mas Indonesia (SMI) subsidiary Charoen Pokphand with its products Fiesta White Tea & Frozen re-enliven & support the book lovers through BBW 2018.

SMI also supports this activity because, the people of Indonesia can get quality books with a very affordable price.

SMI Public Relations and Marketing Event Manager, Santo Kadarusman said, "Big Bad Wolf 2018 is a very positive activity to increase interest in reading Indonesian society, so that it can broaden the horizons".

Santo also hopes that the cooperation between SMI and BBW can be sustained in other big cities throughout Indonesia, of course with the support from the government, ministries and local government, so that we can contribute to educate and refresh the people of Indonesia! '

The Big Bad Wolf Book Sale was first held in 2009, in Kuala Lumpur, Malaysia. Starting from a bargain clearance sale event, from various best-selling books to children's books to rare books. Big Bad Wolf Books became the biggest book exhibition with discounts of 60 to 80 percent. Until this year, millions of information-hungry readers have experienced tremendous pleasure at the cost of the most affordable books.

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