UKM has not Utilized Many Digital for Sales

INDUSTRY.co.id - Jakarta - The presence of digital or online profitable business Small and Medium Enterprises (SMEs), as long as they are good at utilizing the digital era will dredge the benefits of digital business. Sites such as facebook, Instagram, twitter, Bukalapak, OLX and other SMEs can be used to run the business.

Umar Idris, digital economy observer says, the market in online is huge. Domination ranges in age from 18 to 40 years. Purchasing power is spread over the age range of 35 years and over because they are classified as newly established household heads. "Who is our market? It's easy for children, those who fill our market, the purchasing power of under 25 is limited due to the age of the students and the greatest purchasing power at the age of 35-39, they have big purchasing power in e commerce," he said in Jakarta , Saturday (5/8/2017).

According to him, the stretching of online business there has not been a significant contribution to economic growth. Although he knows, monetary regulations say that digital business has not yet counted the Central Bureau of Statistics (BPS) survey. Data from Social Research & Monitoring soclab.com shows, in 2015 internet users in Indonesia reached 93.4 million with 77 percent of them looking for product information and online shopping. In 2016, the number of online shopper reached 8.7 million people with a transaction value of about 4.89 billion US dollars.

"The portion to digital is small, we always monitor both fintech start growing and ecommerce is rather big. The e-commerce site gave birth to new business people," he explained.