Mercedes Benz Launches New Brand of Electric Car at IIMS 2018 Event

By : Ridwan And Aldi Firhand. A | Friday, April 20 2018 - 21:20 IWST

Launch of Mercedez Benz EQ at IIMS 2018 Event
Launch of Mercedez Benz EQ at IIMS 2018 Event

INDUSTRY.co.id - Jakarta, In today's IIMS 2018 event, Mercedes-Benz introduced the EQ brand for the Indonesian market, a move that brings an exciting new direction in the re-classification of the E 350 e vehicle model as an EQ Power product.

The name EQ itself has the meaning of "Electric Intelligence" and derived from the values ​​adopted Mercedes-Benz, namely "Emotion and Intelligence".

This new brand covers all the important aspects of customer-focused electric mobility and also goes beyond the vehicle itself.

EQ Technology offers a comprehensive ecosystem of electrical mobility, in terms of product, service, technology and innovation. EQ Power is a technology implemented in the E 350 e Plug-in Hybrid; a luxury sedan model that combines efficiency with ride comfort.

EQ technology derives from the values ​​embraced by the Mercedes-Benz brand, namely emotion and intelligence.

Roelof Lamberts as President and CEO of PT. Mercedes-Benz Distribution Indonesia says this is a rare and proud moment for us, where we can introduce a brand new under the Mercedes-Benz portfolio that also includes Mercedes-AMG and Mercedes-Maybach.

"We believe that the EQ brand will take us forward to the future of mobility through emphasis and innovation in connectivity, autonomous driving capabilities and shared services," he said in Jakarta (19-4-2018).

"Through this technology, we reiterate that Mercedes-Benz is, and will always be, a pioneering brand in the automotive industry, just as it was when we created motor vehicles more than 130 years ago," Roelof said.

News Comment

Today's Industry

GoTo is a blend of Gojek and Tokopedia. (Photo: republika.co.id)

Jumat, 02 Desember 2022 - 22:48 WIB

Lockup Sentiment Only Temporarily, GOTO Owns Chance to Rebound

Shares of PT Goto Gojek Tokopedia Tbk (GOTO), which experienced selling pressure after end of the lock up period on November 30, 2022, are considered by a number of market participants to provide…

GoTo is a blend of Gojek and Tokopedia. (Photo: republika.co.id)

Rabu, 30 November 2022 - 19:35 WIB

GoPay's Dominance Drives Consistency in GOTO's Financial Business Segment Growth

The financial services business segment, namely GoTo Financial owned by PT GoTo Gojek Tokopedia Tbk (GOTO), recorded impressive business growth consistency. This is reflected in GoPay's dominance…

The President Director of PT Honeywell Indonesia, Roy Kosashi, clarified many kind of leading technology for Indonesia’s New Capital City, in Jakarta on Tuesday (29/11/2022). (Photo: PT Honeywell Indonesia)

Rabu, 30 November 2022 - 19:28 WIB

Honeywell Ready to Support Indonesia’s New Capital City with Sustainability Technologies and Solutions

Honeywell announced today that it is Ready Now to support the Nusantara Capital Authority (OIKN) in realizing their goal of making a sustainable and smart forest city. OIKN is the government…

Gibu Mathew, Vice President and General Manager in Asia-Pacific (APAC) in Zoho Corp. (special)

Rabu, 30 November 2022 - 11:22 WIB

How to Make SaaS Work for Small and Medium-Sized Businesses

Southeast Asia's digital transformation has been impressive as the region is now poised to reach a projected digital economy worth USD360 billion by 2025. With digitalisation, the region bore…

PT Dharma Polimetal ("Dharma Group") Triputra Group automotive component manufacturing company.

Senin, 28 November 2022 - 12:15 WIB

DRMA Remains Optimistic 2023 Automotive Still Rises, Targets Sales Up 20%

PT Dharma Polimetal Tbk (“DRMA”), a listed company engaged in automotive component manufacturing business sees the prospects for the automotive business in 2023 will still remain promising.…