Social Business Concept a la Helga Angelina 'Burgreens' Has Social Impacts to Peasant Community

By : Dina Astria And Aldo Bella Putra | Thursday, May 17 2018 - 20:00 IWST

Helga Angelina dan suami, bantu memberdayakan petani lokal dan wanita dalam produksi bisnis kuliner Burgreens. (Foto: Instagram Burgreens)
Helga Angelina dan suami, bantu memberdayakan petani lokal dan wanita dalam produksi bisnis kuliner Burgreens. (Foto: Instagram Burgreens)

INDUSTRY.co.id - Jakarta - Founder Burgreens restaurant, Helga Angelina is determined to disseminate a healthy lifestyle through basic materials used by Burgreens and some healthy lifestyle education programs. Helga also implements the concept of social business or sociopreneurship to 200 farmers from around 20 farming communities in Indonesia. Helga is cooperating to take basic materials for its restaurant business from the farmer’s community.

"If the fresh produce, we take from the farming communities from Cipanas and Bogor. If the dry, we take from Banyuwangi, Bali and depending on each area of ​​his organic produce what, "said Helga Angelina when found Industry.co.id on Monday (14/5) ago, in Menteng, Jakarta.

However, when viewed in terms of the concept of social business, Helga explained that once the business grows, the social impacts of the farming community also grow.

"If we measure from the number of farmers we are cooperating with, and what percentage of our food costs are directly received, they provide a good social impact. Social impacts here are like the money we pay to the farmers, they use to support their families or send their children to school, "added Helga.

For example, one of the farming communities working with Burgreens is Yayasan Usaha Mulia. The profits they get, they use to recruit high school students to learn to become organic farmers and provide free education for farmers' children.

"Then, the women farming community in Bogor, they use their profits to encourage women to improve financially by becoming farmers," he added.

In addition, Burgreens also empower housewives in Bumi Serpong Damai, South Tangerang, to manage the production house. They are in charge of making ingredients such as sauces, patty burgers, and desserts to be consumed in four Burgreens branches.

"All of these ingredients are cultivated organically and directly purchased from farmers to cut distribution channels and increase the income of local farmers," said Founder of Burgreens.

Previously, Helga Angelina has earned several awards, among them, One of 30 Under 30 by Forbes Magazine (February 2016), Anugerah Perempuan Hebat Indonesia by Liputan6.com (April 2017), Women of The Year by Her World (2017) and Entrepreneur Partners Social PT Bank DBS Indonesia (October 2017).

News Comment

Today's Industry

Fuse, The insurtech companies

Jumat, 26 November 2021 - 16:11 WIB

FUSE Being The Only Insurtech From Indonesia Included In "The World's Top 100 Insurtech 2021"

Sønr Global, the world's leading market intelligence platform designed specifically for the insurance industry, along with leading consultant Ernst & Young (EY), have just released the World's…

PT Dharma Polimetal Tbk's advanced robot technology to produce electric vehicle components

Jumat, 26 November 2021 - 15:00 WIB

Ahead of IPO, DRMA Stimulates Electric Vehicle Component Business Opportunities in Indonesia

PT Dharma Polimetal Tbk (“DRMA”), an automotive component manufacturing company belonging to the Triputra Group which is planning to conduct an Initial Public Offering (IPO) at the end of…

Dr Maria Corlianò Co-Founder and Chief Technology Officer, OSbiome

Jumat, 26 November 2021 - 14:10 WIB

OSBIOME: Personalised Self-Care Platform For Optimum Health Management Through The Gut

Discussing gut issues such as bloating, diarrhoea and constipation with your partner, family or close friends can be embarrassing and disheartening. Many also tend to shrug off the pain and…

Citi Indonesia CEO, Batara Sianturi

Jumat, 26 November 2021 - 13:25 WIB

Citi Indonesia Posted Rp869 Billion in Net Income during Third Quarter of 2021

Citibank N.A., Indonesia (Citi Indonesia) posted a Net Income of Rp869 billion during the third quarter of 2021. The earning is lower than the same period last year, driven by lower trading…

Cybersecurity Jobs. PHOTO: Cybercrime Magazine.

Rabu, 24 November 2021 - 21:00 WIB

What vulnerabilities and security issues plague web and mobile apps?

One of the most compelling reasons organisations use third-party application security testing is to extend their own software security testing capability when circumstances make adding new resources…