Social Business Concept a la Helga Angelina 'Burgreens' Has Social Impacts to Peasant Community

By : Dina Astria And Aldo Bella Putra | Thursday, May 17 2018 - 20:00 IWST

Helga Angelina dan suami, bantu memberdayakan petani lokal dan wanita dalam produksi bisnis kuliner Burgreens. (Foto: Instagram Burgreens)
Helga Angelina dan suami, bantu memberdayakan petani lokal dan wanita dalam produksi bisnis kuliner Burgreens. (Foto: Instagram Burgreens) - Jakarta - Founder Burgreens restaurant, Helga Angelina is determined to disseminate a healthy lifestyle through basic materials used by Burgreens and some healthy lifestyle education programs. Helga also implements the concept of social business or sociopreneurship to 200 farmers from around 20 farming communities in Indonesia. Helga is cooperating to take basic materials for its restaurant business from the farmer’s community.

"If the fresh produce, we take from the farming communities from Cipanas and Bogor. If the dry, we take from Banyuwangi, Bali and depending on each area of ​​his organic produce what, "said Helga Angelina when found on Monday (14/5) ago, in Menteng, Jakarta.

However, when viewed in terms of the concept of social business, Helga explained that once the business grows, the social impacts of the farming community also grow.

"If we measure from the number of farmers we are cooperating with, and what percentage of our food costs are directly received, they provide a good social impact. Social impacts here are like the money we pay to the farmers, they use to support their families or send their children to school, "added Helga.

For example, one of the farming communities working with Burgreens is Yayasan Usaha Mulia. The profits they get, they use to recruit high school students to learn to become organic farmers and provide free education for farmers' children.

"Then, the women farming community in Bogor, they use their profits to encourage women to improve financially by becoming farmers," he added.

In addition, Burgreens also empower housewives in Bumi Serpong Damai, South Tangerang, to manage the production house. They are in charge of making ingredients such as sauces, patty burgers, and desserts to be consumed in four Burgreens branches.

"All of these ingredients are cultivated organically and directly purchased from farmers to cut distribution channels and increase the income of local farmers," said Founder of Burgreens.

Previously, Helga Angelina has earned several awards, among them, One of 30 Under 30 by Forbes Magazine (February 2016), Anugerah Perempuan Hebat Indonesia by (April 2017), Women of The Year by Her World (2017) and Entrepreneur Partners Social PT Bank DBS Indonesia (October 2017).

News Comment

Today's Industry

PT Surya Esa Perkasa Tbk. (ESSA: IJ)

Selasa, 26 September 2023 - 07:45 WIB

ESSA Secures Gas Contract Extension for LPG Refinery

PT Surya Esa Perkasa Tbk. (ESSA: IJ), a publicly listed company engaged in the Energy and Chemical sectors through its LPG (Liquefied Petroleum Gas) refinery and Ammonia plant today (22/9) announced…

(kiri-kanan) Cahyo (operations manager PT Eco Paper Indonesia), Kuswara ( Direktur ALDO), Herwanto Sutanto (Presdir ALDO), dan Herlambang Putra Sujadi (Direktur PT Eco Paper Indonesia)

Selasa, 26 September 2023 - 06:45 WIB

ALDO Strengthens PT Eco Paper’s Business of Recycled Brown Paper Production

PT Alkindo Naratama Tbk (ALDO), a listed company engaged in the integrated paper and chemical business, plans to inject additional working capital of around IDR 40 billion into its subsidiary…

"CLEO", PT Sariguna Primatirta Tbk (Tanobel Group)

Sabtu, 23 September 2023 - 11:33 WIB

Growing Above Industrial Average, CLEO Strives for Innovation

Producer of bottled drinking water with the brand "CLEO", PT Sariguna Primatirta Tbk (Tanobel Group) targets its sales in 2023 to grow above the average of the bottled drinking water (AMDK)…

PT Inocycle Technology Group Tbk ("INOV")

Kamis, 14 September 2023 - 15:15 WIB

INOV Poised to Absorb PET Recycling Market Potential

The prospects of PT Inocycle Technology Group Tbk ("INOV") a public company in the field of recycling plastic (PET) bottle waste into Recycled Polyester Staple Fiber (Re-PSF), looks bright for…

Participants of the 43rd ASEAN Summit enjoy the gala dinner at Hutan Kota GBK in Jakarta, Wednesday (09/06). (Photo by: BPMI of Presidential Secretariat)

Senin, 11 September 2023 - 09:07 WIB

Indonesian Cuisine, Cultural Performances Enliven Gala Dinner of 43rd ASEAN Summit

President Joko “Jokowi” Widodo and First Lady Iriana Jokowi hosted a gala dinner for leaders of ASEAN member states, partners, and international organizations at Hutan Kota restaurant in…