Samsung and Lazada Strengthen Partnerships in Super Brand Day

By : Hariyanto And Aldo Bella Putra | Monday, October 08 2018 - 01:30 IWST

Samsung
Samsung

INDUSTRY.co.id - Jakarta - Lazada, the largest eCommerce portal in Southeast Asia together with Samsung Electronics Southeast Asia and Oceania, confirmed their regional partnership for three years at the Super Brand Day event in October 2018.

This one-day shopping event reaffirms their partnership goals to bring not only the latest products, but also the entire range of products to consumers through a secure eCommerce platform at the best prices.

Consumers from Indonesia, Thailand and Vietnam can enjoy attractive offers for various categories of Samsung products such as mobile phones, household devices and televisions.

"" Our partnership with Samsung continues to grow in the past 3 years. Our synergy is becoming more and more beneficial as consumers receive greater acceptance of online shopping activities, "Robin Mah, Chief Business Officer of Lazada Group, said through an official statement received by INDUSTRY.co.id. Saturday (6/10/2018).

"This exclusive Samsung x Lazada Super Brand Day event further strengthens Lazada as the main eCommerce portal for the electronic category, especially for the latest devices from renowned international brands such as Samsung," he added.

Meanwhile, Grace Yi, Regional Director of Online Business Team, Samsung Electronics Southeast Asia and Oceania said, Samsung is pleased to see the growth of its partnership with Lazada in recent years and is eager to further enhance the partnership by introducing Samsung x Lazada Super Brand Day.

 "Samsung x Lazada Super Brand Day is intended to give appreciation to our loyal consumers through the best offers for Samsung products in a safe flagship platform like Lazada."

Samsung and Lazada: Better (Deals) Together
With annual growth in eCommerce sales in Southeast Asia estimated at 32%, consumers are increasingly turning to online shopping to meet their retail shopping needs. Departing from the increasing trend of consumers to shop online, Samsung x Lazada Super Brand Day invites consumers to visit and find attractive discounts.

"Sales of smartphone products in the Indonesian eCommerce portal grew 92% in the past year. Through Samsung x Lazada Super Brand Day, we open up opportunities for consumers to get our latest products with very special offers and various product bundling. These offers are promotions that are exclusively only available on October 8 at Lazada, "said Sintara Nyotowijoyo, Online Business Head, and Samsung Electronics Indonesia

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