Covid-19 Hits Creative Industries, Who Are the Victims?

INDUSTRY.co.id - Covid-19 began to be found in China in December 2019. China is also known as the country that reported the first case of Covid-19 to WHO. In Indonesia alone covid-19 began to be detected on 2 Indonesian citizens from Depok, West Java who were known to have interacted with foreigners from Japan sometime before. Covid-19 pandemic or often known as corona virus, greatly affects all lines of human life, including the industrial world. This also cannot be avoided by the creative industries in Indonesia. One of the creative industries directly affected is event workers, such as event organizers. There are currently around 4,000 business operators with formal employment of around 40,000 people in Indonesia. If seen from the number of people involved in this business, it is very likely if it becomes a highly affected business sector with covid-19.

The enactment of the Large-Scale Social Restrictions some time ago succeeded in shutting down the event organizer's business rotation in Indonesia, because Covid-19's sudden presence caused many activities to be canceled. Not a few event organizers suffered significant losses. This loss occurs because of the cancellation of the activities they will carry out. Advances were allegedly paid by the event organizer to the vendors who should have been involved. The amount of this loss varies from millions to billions of rupiah. The impact of this loss also occurs in the event organizer in the marriage sector. Many couples choose to delay or even cancel their marriage because they do not want to carry out a marriage in a pandemic situation like this.

The majority of entrepreneurs in the event organizer field are forced to look for innovations to keep their businesses running. Not a few of them began to use digital media to hold their activities. As happened in some music concerts, event organizers try to carry out music concert activities to save the economic situation of their business. Call it the famous Indonesian musician, Rossa. She recently held an online music concert titled Rossa : Tegar 2.0. This music concert is carried out through the streaming method. Indeed in the end, if it's like this, who is more creative will be the one who lives longer.