Pupuk Indonesia Wins Two Awards in IDEAS 2022

By : Nata Kesuma | Tuesday, August 09 2022 - 16:10 IWST

 PT Pupuk Indonesia (Persero) won two awards at the same time at the 2022 IDEAS (Indonesia DEI & ESG Awards) event held in Labuan Bajo, NTT, Friday (5/8/2022).
PT Pupuk Indonesia (Persero) won two awards at the same time at the 2022 IDEAS (Indonesia DEI & ESG Awards) event held in Labuan Bajo, NTT, Friday (5/8/2022).

INDUSTRY co.idJAKARTA – PT Pupuk Indonesia (Persero) won two awards at the same time at the 2022 IDEAS (Indonesia DEI & ESG Awards) event held in Labuan Bajo, NTT, Friday (5/8/2022). The two awards are the Diversity, Equity & Inclusion (DEI) category of non-Tbk BUMN (Silver), and the Most Popular Category in the Online Media of non-Tbk BUMN.

SVP of Corporate Communications for Pupuk Indonesia, Wijaya Laksana, stated that the IDEAS 2022 event was attended by hundreds of agencies ranging from ministries/agencies (K/L) both central and regional, state-owned companies in this case BUMN and BUMD. This event was organized by Public Relations Indonesia. 

"We got the DEI Category award for the implementation of the Srikandi Pupuk Indonesia campaign program, while the Most Popular in Online Media was due to the company's publication performance in the last year," explained Wijaya. 

Wijaya further stated that IDEAS is a form of appreciation for the performance of Public Relations (PR) personnel who have communicated the best practices of diversity, equity, inclusion (DEI) and environmental, social, governance (ESG) in their organization. These practices are global issues that become the main stream for the existence of organizations/corporations in a sustainable manner.

Meanwhile, the Founder & CEO of Public Relations Indonesia, Asmono Wikan, said that at this time the company through PR is very important to communicate issues related to DEI and ESG. 

&ldquo The issue of social inclusion, for example. At this time it deserves very serious attention for organizations / corporations. Especially from the leaders, so that the communication strategy implemented is more relevant, empathetic, and impactful," he said.

He also stated that public relations practitioners must be able to provide certainty for the sustainability of the program in the future. So that there is a common thread between the goals of an organization and the communication to be achieved. Thus, the benefits of the DEI and ESG programs that are carried out are not only felt by the organization, but also in various aspects ranging from social, cultural, to economic.

This competition is divided into two categories DEI and ESG. As well as, special categories of Regional Government. There were 77 entries from 39 organizations from various cross-institutions/corporations that competed in the event. 

Specifically for the Most Popular Leader Category in Online Media 2021, Public Relations Indonesia collaborates with Kazee Digital Indonesia which monitors news reports on hundreds of central and regional ministries, state-owned enterprises and regional-owned enterprises in 6,061 local on-line media, 2,320 on-line media.

National line, and 2,407 international on-line media. Monitoring is carried out from January 1 to December 31, 2021. In addition to using quantitative methods in real-time, the assessment is carried out qualitatively.

News Comment

Today's Industry

Photo: Aris Nurjani/VOI

Rabu, 28 Februari 2024 - 12:47 WIB

Carsurin and NBRI Strengthen Strategic Alliance to Propel Indonesia’s EV Industry

PT Carsurin Tbk ("Carsurin") and the National Battery Research Institute ("NBRI") are pleased to announce the signing of a pivotal Strategic Alliance Agreement (SAA), marking a significant advancement…

Ilustrasi pabrik beras. (Foto: DetikFood)

Rabu, 21 Februari 2024 - 08:40 WIB

Bapanas Head Ensures Availability of Rice Stock Ahead of Ramadan

The National Food Agency (Bapanas) has ensured the availability of rice for the fasting month of Ramadan and Eid al-Fitr 1445 Hijri/2024 CE. “We believe that there is enough rice for the fasting…

Receives Chairman of Jababeka (KIJA), Menpora Dito Ready to Support the Development of Sports SEZs

Rabu, 21 Februari 2024 - 08:23 WIB

Receives Chairman of Jababeka (KIJA), Menpora Dito Ready to Support the Development of Sports SEZs

Chairman of PT Jababeka Tbk (KIJA), Setyono Djuandi Darmono met the Minister of Youth and Sports of the Republic of Indonesia (Menpora RI) Dito Ariotedjo at the Kemenpora RI Office, Senayan,…

The 7th Abu Dhabi Dialogue in Dubai: Commitment to Enhance Migrant Worker Welfare and Gender Equality

Senin, 19 Februari 2024 - 17:35 WIB

The 7th Abu Dhabi Dialogue in Dubai: Commitment to Enhance Migrant Worker Welfare and Gender Equality

Abu Dhabi, UAE - At the Ministerial-level Consultation Forum during the 7th Abu Dhabi Dialogue (ADD) (10-11/2), the Indonesian Ambassador to Abu Dhabi represented the Indonesian Minister of…

Celebrating 65 Years of Indonesia - Cambodia Relations: Indonesian Embassy in Phnom Penh Organizes Roundtable Dialogue

Senin, 19 Februari 2024 - 17:31 WIB

Celebrating 65 Years of Indonesia - Cambodia Relations: Indonesian Embassy in Phnom Penh Organizes Roundtable Dialogue

Phnom Penh, Cambodia - The Indonesian Embassy in Phnom Penh organised a Roundtable Dialogue celebrating Indonesia-Cambodia Relations for 65 Years at the embassy (13/2). The event was attended…