Society Pass' (Nasdaq: SOPA) Thoughtful Media Group Launches The Creator Economy in the Indonesian Market

By : Candra Mata | Tuesday, April 04 2023 - 17:50 IWST

Society Pass Logo
Society Pass Logo

INDUSTRY.co.id - Jakarta - Society Pass Inc (Nasdaq: SOPA), Southeast Asia (SEA)'s next generation, data-driven, loyalty, fintech and e-commerce ecosystem, announces the official launch of its digital advertising platform, Thoughtful Media Group Inc (TMG), in the Indonesian market.

TMG will introduce its new Indonesia management team and business model at a media presentation in Jakarta on 05 April 2023.

Established in 2021 as an international caliber design and branding agency serving innovative Indonesian companies in the beauty, F&B, e-commerce, and logistics sectors and acquired by TMG in December 2022, More Media has been integrated into Thoughtful Media Group Indonesia (TMGI) connecting content creators and brands in the world's fourth most populous country.

By rapidly deploying value-added services, possessing an intimate understanding of local market trends, focusing on the art of storytelling, TMGI has quickly onboarded a diverse list of local clients such as Langsre, Emilia, Kei Dining, and Allino.

Pamela Aw-Yeung, TMG Vice-Chairwoman, states, "We are very pleased to welcome More Media into the TMG ecosystem. By combining TMGI's market-leading design and branding capabilities in Indonesia with TMG's influencer advertising-focused social commerce business model, we leverage our storytelling capabilities for local, regional and international advertisers seeking to market in Indonesia. TMG now operates in Thailand, Vietnam, and Indonesia."

Responsible for driving sales and onboarding Indonesian clients onto TMG's regional digital advertising platform, Ms. Eugenia Agnes Gusti, the Co-Founder of More Media and VP of Business Development of TMGI, comments, "Our local team's unique advantage is that we are led by amazing heroines with significant experience in the fields of branding and media in this country".

Ms. Erlinda Gutami, TMGI Indonesia Country Manager, expounds, "With the explosion of influencer advertising and social commerce across SEA, especially in Indonesia, TMGI emphasises the importance of theme of "Connection" for brands and influencers to build loyal audiences/users over time".

TMGI is uniquely positioned to become Indonesia's premier regional digital advertising agency offering a significant value proposition to advertisers, merchants, and influencers in SEA's largest economy. Well positioned to benefit from Indonesia's forecast soaring digital advertising revenues over the next decade as increasingly more consumers make direct purchases on social media platforms, TMGI collaborates with social media platforms, advertisers and influencers to develop the entire creator economy in Indonesia.

About Thoughtful Media Group (TMG)

Founded in 2010, Thoughtful Media Group is a leading digital advertising platform in SEA. Through our network of talented creators across multiple industries in Thailand, Vietnam and Indonesia, we help brands maximise marketing budgets and achieve business objectives through some of the most innovative marketing campaigns in the region.

In 2022, Society Pass (Nasdaq: SOPA), the next generation acquisition-focused fintech and e-commerce ecosystem in SEA, acquired Thoughtful Media Group. Since then, TMG has fully evolved into a digital-first and fully integrated advertising powerhouse. (ANTARA/ACN Newswire)

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