Expansion, Asia Paints Launch Factory in Karawang

By : Ahmad Fadli And Aldi Firhand. A | Monday, September 11 2017 - 22:19 IWST

Expansion, Asia Paints Launch Factory in Karawang
Expansion, Asia Paints Launch Factory in Karawang

INDUSTRY.co.id -Jakarta- Recently, PT Asian Paints Indonesia inaugurated new factory in Surya Citra Industrial Area, Karawang, West Java. The investment value of the plant is around US $ 30 million-US $ 40 million. Plant that stands on the land area of ​​5.5 hectares (ha), it will produce waterproof paint or water-based paint type.

The first factory owned by the Asian Paints Group that was built in Indonesia offers paint products that are only sold to the market in Indonesia.

Asian Paints targets production capacity of 10,000 tons to 15,000 tons in 2018. The target is targeted to increase every year to 20 years. As the business grows, market share is also expected to grow by 10% -12% in the next 5-10 years.

Asian Paints in the next 10 years plans to raise investment to boost factory performance to reach US $ 100 million in Indonesia. The market in Indonesia is considered Asian Paints lucrative. Population as well as high population growth also infrastructure development became the underlying factor of this company continue to expand in Indonesia.

Rahul Bhatnagar, President Director of PT Asian Paints Indonesia said the target consumers of these products are mothers or women. Because the paint is part of the beauty of the house that is generally noticed by women. Each type of paint has a varied price range, ranging from Rp 13,000 per kg to Rp 60,000 per kg.

In one to two years Asian Paints is still focused on trying to introduce this product to the public. Asian Paints is also still in the stage of studying consumer desires in Indonesia.

News Comment

Today's Industry

Pekerja memeriksa tower komunikasi milik XL Axiata. (Rizki Meirino/INDUSTRY.co.id)

Rabu, 20 Juni 2018 - 18:00 WIB

Lebaran 2018, Traffic Usage of XL Axiata Natural Data Service Reaches 95%

Jakarta - PT XL Axiata Tbk (EXCL) traffic usage during Lebaran holiday June 8-17, 2018 increased by about 30% compared to normal days and experienced a significant 95% increase compared to last…

Ilustrasi Bandara

Rabu, 20 Juni 2018 - 17:30 WIB

Extra Aviation Syamsudin Noor Airport South Kalimantan Reaches 51 Aircraft

Banjarbaru - The number of extra flights provided by Syamsudin Noor Banjarmasin, South Kalimantan, to H + 2 or Monday (18/6) of 51 airlines from several airlines.

Pekembangan Emas

Rabu, 20 Juni 2018 - 17:00 WIB

Gold Price Down Dictated Dollar Appreciation

Jakarta - Gold mired despite the increasingly tense trading situation has raised vigilance in financial markets and among investors.

OPEC (Foto Ist)

Rabu, 20 Juni 2018 - 16:30 WIB

Market Awaits OPEC Decision

Jakarta - Market interest in oil is dwindling as expectations that OPEC and Russia will ease production restrictions to offset declining Venezuelan production and production disruptions in Iran.

Illustration of automotive exhibition in Jakarta. (Agoes Rudianto / Anadolu Agency / Getty Images)

Selasa, 19 Juni 2018 - 20:10 WIB

Take a look at the latest Automotive Exhibition at the Jakarta Fair

No doubt, Jakarta Fair Kemayoran has been transformed along with its big name as the longest and largest exhibition in Southeast Asia. This, not infrequently make the booth participants also…