Expansion, Asia Paints Launch Factory in Karawang

By : Ahmad Fadli And Aldi Firhand. A | Monday, September 11 2017 - 22:19 IWST

Expansion, Asia Paints Launch Factory in Karawang
Expansion, Asia Paints Launch Factory in Karawang

INDUSTRY.co.id -Jakarta- Recently, PT Asian Paints Indonesia inaugurated new factory in Surya Citra Industrial Area, Karawang, West Java. The investment value of the plant is around US $ 30 million-US $ 40 million. Plant that stands on the land area of ​​5.5 hectares (ha), it will produce waterproof paint or water-based paint type.

The first factory owned by the Asian Paints Group that was built in Indonesia offers paint products that are only sold to the market in Indonesia.

Asian Paints targets production capacity of 10,000 tons to 15,000 tons in 2018. The target is targeted to increase every year to 20 years. As the business grows, market share is also expected to grow by 10% -12% in the next 5-10 years.

Asian Paints in the next 10 years plans to raise investment to boost factory performance to reach US $ 100 million in Indonesia. The market in Indonesia is considered Asian Paints lucrative. Population as well as high population growth also infrastructure development became the underlying factor of this company continue to expand in Indonesia.

Rahul Bhatnagar, President Director of PT Asian Paints Indonesia said the target consumers of these products are mothers or women. Because the paint is part of the beauty of the house that is generally noticed by women. Each type of paint has a varied price range, ranging from Rp 13,000 per kg to Rp 60,000 per kg.

In one to two years Asian Paints is still focused on trying to introduce this product to the public. Asian Paints is also still in the stage of studying consumer desires in Indonesia.

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