Chinese developers re-targeted Alam Sutera

INDUSTRY.co.id - Tangerang, Alam Sutera integrated area, South Tangerang, until now still a magnet that is able to attract the attention of foreign developers, especially China. Having previously attended a few names of developers who entered such as PT Hong Kong Kingland, now turn to PT Datzo Investama Group.

Vice Director of PT Datzo Investama Group, Ma Ruizhi said the reason for choosing to develop the project premiere on the west side of Jakarta because of its potential location, in addition to the title of sunrise property.

"Alam Sutera is supported by a variety of public facilities and infrastructure that is complete, neat urban planning, including easy access road from Jakarta," he said through his written statement in Tangerang, Monday (18/09/2017).

He added that the current access to Alam Sutera and its surrounding is getting better, after Jasa Marga decided to eliminate the Karang Tengah Toll Gate. "With the removal of the toll gate of Central Karang makes the flow of traffic from the Capital to this area much more smoothly," he explained.

Observing the condition of the property market especially the apartment, Ma admitted not so difficult to market vertical dwelling here. This is proven based on sales data of its debut project, The Noble apartment.

"One of the first towers we deliver (the KENT tower) is almost completely sold or about 80 percent. We offer four types of options with a selling price of Rp635 million - Rp2.1 billion. We are optimistic to attract a diverse market niche here, let alone the property market in Indonesia is in recovery, "Ma added.

Based on the records of the Rumah.com Property Index in the second quarter of 2017, the median price of apartments in the South Tangerang region rose by 8 percent compared to the first quarter of 2017 (quarter on quarter). The current price is at Rp18 million per square meter, the highest since Q1 2015 quarter.

Meanwhile, the median price of apartments for the range of Rp350 million to Rp800 million in South Tangerang has increased by 2.98 percent compared to Q1 2017. The increase causes the original price set at Rp18.21 million per square meter to increase to Rp18.75 million.

On the other hand, Chairman of Real Estate Indonesia Central Board (REI), Soelaeman Soemawinata, revealed that Alam Sutera does have uniqueness which becomes the selling point for the property industry.

"With no additional cost, from your residence you can walk to the center of education and business. In addition, the demand for residential locations close to this facility is higher. So, no wonder if the price of occupancy in the Alam Sutera area continues increase, "he said.

He added that these conditions can be used as a golden opportunity to invest property, especially apartments. "Young executives and students are very potential targets, but the challenge is that developers should be able to provide apartment accommodation that fits the needs and lifestyles of dynamic young people," he concluded.