Avian Brands - DGL International Agrees to Increase Production

By : Nina Karlita And Aldi Firhand A | Sunday, October 08 2017 - 15:25 IWST

Avian Brands- DGL International Agrees to Increase Production (Photo Humas)

INDUSTRY.co.id - Surabaya - A renowned decorative paint manufacturer in the country, Avian Brands launched a new product line in building materials, namely construction adhesive.

Unmitigated, to strengthen the expansion of this business, Avian Brands took the leading company from Australia, Selleys (DGL International), using the alliance with PT. Avian Selleys Indonesia.

The cooperation of Avian Brands with Selleys is confirmed through "The Signing of Cooperation of PT. Avian Selleys Indonesia "held at Vasa Hotel, Surabaya on Tuesday, October 3, 2017. Attending the event were the management of Avian Brands and Selleys (DGL International).

"Through this partnership a multimillion dollar investment commitment has been agreed to launch a series of new products on the adhesive segment of construction. Priority for the use of funds is allocated for plant construction, product promotion, product training to users, and other marketing activities, "said Wijono Tanoko, President Director of Avian Brands.

Avian Brands as a leading paint company from Indonesia, which has been focusing on the decorative paint segment, must compete with the many global companies that have entered the Indonesian market. In the face of these challenges, Avian Brands must always innovate endlessly, one of them by adding product lines in the field of construction adhesives, such as adhesives, sealants, fillers, and construction lubricants.

The Selleys brand from DGL International has been present in Australia since 1939, is believed to have the skills and capabilities in the field. Commitment to product innovation remains a clear focus, and can be proven by a series of leading brands that have resulted for 78 years.

Richard Stuckes as Chief Operating Officer of DGL International (Selleys) stated, "This cooperation is an exciting opportunity to market our products to Indonesia in a much larger way. This is in line with our strategy to expand Selleys beyond Australia and New Zealand. This joint venture will build our presence in Asia, where Selleys has sold well in selected markets for several years.