Cat Dulux Optimistic Next Year Grows Two Digits

By : Ridwan And Aldi Firhand. A | Thursday, October 12 2017 - 22:28 IWST

Jun de Dios, President Director of PT ICI Paints Indonesia (center) - (Hariyanto / INDUSTRY.com)
Jun de Dios, President Director of PT ICI Paints Indonesia (center) - (Hariyanto / INDUSTRY.com)

INDUSTRY.co.id - Jakarta- A leading paint and coating company, AkzoNobel re-launches creative innovative results inspired by progressive mothers 'Dulux Catylac Glow'.

Based on Dulux's consumer findings, 83 percent of mothers in Indonesia want to be progressive mothers and have a desire to move forward, where they are able to adjust their roles effectively both inside and outside the home.

Jun de Dios as President Director of PT ICI Paints Indonesia said, creativity and innovation is our way to understand and accommodate the changing needs and expectations of customers.

"We are proud to be able to produce our latest innovation, Dulux Catylac Glow that we believe can be a solution for homeowners' needs for products that deliver luster and more affordable yet quality results," Jun said at the launch of Dulux Catylac Glow in Jakarta on Thursday 12/10/2017).

Dulux Catylac Glow is an interior paint with the first glistening and affordable finish. This product contains Chroma Brite Glow technology which provides higher level than regular paint.

"The lustrous paint can affect the overall look for painting and durability," Jun added.

Meanwhile, Head of Brand & Consumer Marketing of PT ICI Paints Indonesia, Anastasia Tirtabudi said, through the features in Dulux Catylac Glow, we want to invite consumers to get more elegant and bright results by using the effect of luster.

"Not only makes the house more attractive, but also because of its benefits, we believe that the luster is a new matte," she said.

Related sales, Anastasia optimistic Dulux Catylac Glow will achieve success following Dulux products before.

"I am optimistic that next year's sales will reach double digits like our previous products," said Anastasia.

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