First Media Campaign #FirstHappiness Give Free Speed Upgrade Up To 250 Mbps
By : Hariyanto And Aldi Firhand A | Thursday, November 23 2017 - 16:10 IWST
Chief Marketing Officer PT Link Net Tbk., Liryawati
INDUSTRY.co.id - Jakarta - Leader and pioneer in Cable TV and broadband Internet industry in Indonesia, First Media organized #FirstHappiness Campaign by providing free speed upgrades of up to 250 Mbps for 12 months.
On this occasion, Chief Marketing Officer of PT Link Net Tbk., Liryawati said, during the two decades of operating growth of customers per year on average consistent 15%. This also indicates a satisfied customer growth in First Media services and products. Customer satisfaction (happy feeling) is the foundation of strong corporate growth. The hope of First Media is to transform people's lives (Transforming Lives) through technology.
"The Internet has great power and influence in transforming people to become more advanced and able to compete, this influence not only on the individual itself, but also on the people around him like family, friends and colleagues, and if everyone can feel the ease access the Internet to have greater insight and knowledge, it certainly can bring Indonesia to be better in the international arena. For that we want to provide free speed upgrades with speeds up to 250 Mbps in the hope of making all our customers become more advanced and more happy . "Liryawati said in Jakarta on Wednesday (22/11/2017).
Based on data released by Cisco titled 'Indonesia 2021 Forecast Highlight', the average Internet speed in Indonesia reached 7.4 Mbps in 2016 and will increase to 16.0 in 2021. In addition, total Internet traffic will increase from 2016 to 2021 by 4.9 times, with annual growth rate of 37%. This is driven by a surge in demand for video content, which will reach 74% of all Internet traffic by 2021, up from 52% in 2016.
"We are always proud to be at the forefront of innovation in Indonesia by providing the best quality services to our customers. Over the past few years, we have been the first in launching innovations, such as Google's certified X1 set top box with 4K Ultra HD quality, FirstMediaX OTT and Smart Living. We are also a leader in broadband Internet access speeds in the country with an average Internet speed of 13 Mbps subscribers, or nearly twice the national average internet access. "said Desmond Poon, Chief Technology Officer and Head of Product of PT Link Net Tbk.
To anticipate the growing demand for Internet usage, Desmond said, we took the initiative to provide free upgrades of up to 250 Mbps for all customers. This further increases the average Internet subscriber speed to 20Mbps, or 50% faster.
"Customers not only get a memorable experience while watching quality impressions and faster broadband internet access. Customers can also find out various information regarding the existing services as well as various additional packages that end is the effort to enhance the memorable experience for the family, "said Edward Sanusi, Director of Operations at PT Link Net Tbk.