Dulux Projects Heart Wood to Become Main Color Trend 2018

By : Ahmad Fadli And Aldi Firhand. A | Tuesday, December 05 2017 - 21:30 IWST

Heart Wood as the color of the year 2018 version of Akzonobel
Heart Wood as the color of the year 2018 version of Akzonobel

INDUSTRY.co.id - Jakarta - Akzonobel, the brand paint company Dulux announces the launch of the main color trend projection of 2018. Heart Wood as the color of the year 2018, with its soft, warm and adorable pink color, this color depicts the touch of natural wood and leather, and ease in response to consumers who want a more relaxed atmosphere and create a 'a welcome home' atmosphere at home.

The research was conducted by a color team at AkzoNobel's Global Aesthetic Center along with 11 international experts. By tracing and developing the trend and themed 'A Welcome Home', it identifies Heart Wood as the main paint color for 2018.

Managing Director of AkzoNobel Decorative Paints South East & South Asia, Middle East, Jeremy Rowe said color can play an important role to balance between world noise and peace of mind.

"Our house needs to be a place where we can rest from the noise, where we can re-build value and recharge energy," he said in the SCBD Sudirman area, Tuesday (5/12/2017).

Heart Wood is a color that combines the soft shades of the grayish pink and blue. This color is inspired by the touch of natural wood color and comfort of leather material.

Heart Wood is also claimed to be a color that portrays the mood of the moment and allows consumers to live in perfect balance in their homes.

"Color of the Year 2018 we really describe the current heart," he added.

Heart Wood and four complementary color palettes will help consumers get a unique home, so it can bring a sense of security and calm, and create a home that is fun for all.

News Comment

Today's Industry

GoTo is a blend of Gojek and Tokopedia. (Photo: republika.co.id)

Jumat, 02 Desember 2022 - 22:48 WIB

Lockup Sentiment Only Temporarily, GOTO Owns Chance to Rebound

Shares of PT Goto Gojek Tokopedia Tbk (GOTO), which experienced selling pressure after end of the lock up period on November 30, 2022, are considered by a number of market participants to provide…

GoTo is a blend of Gojek and Tokopedia. (Photo: republika.co.id)

Rabu, 30 November 2022 - 19:35 WIB

GoPay's Dominance Drives Consistency in GOTO's Financial Business Segment Growth

The financial services business segment, namely GoTo Financial owned by PT GoTo Gojek Tokopedia Tbk (GOTO), recorded impressive business growth consistency. This is reflected in GoPay's dominance…

The President Director of PT Honeywell Indonesia, Roy Kosashi, clarified many kind of leading technology for Indonesia’s New Capital City, in Jakarta on Tuesday (29/11/2022). (Photo: PT Honeywell Indonesia)

Rabu, 30 November 2022 - 19:28 WIB

Honeywell Ready to Support Indonesia’s New Capital City with Sustainability Technologies and Solutions

Honeywell announced today that it is Ready Now to support the Nusantara Capital Authority (OIKN) in realizing their goal of making a sustainable and smart forest city. OIKN is the government…

Gibu Mathew, Vice President and General Manager in Asia-Pacific (APAC) in Zoho Corp. (special)

Rabu, 30 November 2022 - 11:22 WIB

How to Make SaaS Work for Small and Medium-Sized Businesses

Southeast Asia's digital transformation has been impressive as the region is now poised to reach a projected digital economy worth USD360 billion by 2025. With digitalisation, the region bore…

PT Dharma Polimetal ("Dharma Group") Triputra Group automotive component manufacturing company.

Senin, 28 November 2022 - 12:15 WIB

DRMA Remains Optimistic 2023 Automotive Still Rises, Targets Sales Up 20%

PT Dharma Polimetal Tbk (“DRMA”), a listed company engaged in automotive component manufacturing business sees the prospects for the automotive business in 2023 will still remain promising.…