Hartadinata Strengthens Marketing Through E Commerce
By : Wiyanto And Aldo Bella Putra | Thursday, February 01 2018 - 22:00 IWST
Manajemen Hartadinata Abadi (ki-ka) M ATH Thoriq (Corporate Secretary), Sandra Sunanto (Dirut), Deny Ong (Direktur Keuangan) dan Cun Cun Muliawan (Direktur Produksi & Operasional) -foto Dok INDUSTRY.co.id
INDUSTRY.co.id - Bandung - PT Hartadinata Abadi Tbk (Hartadinata), gold jewelry producer and provider in Indonesia launched the latest distribution network through e-commerce.
Sandra Sunanto, President Director of PT Hartadinata Abadi, Tbk said that the platform is aimed at Hartadinata's retailers and retailers, so that it is still business to business.
"With this e-commerce, retail outlets and wholesale dealers can get real-time access to the company's e-commerce platform featuring the latest products available for pre-order. Retail outlets can also directly request re-inventory with the latest model, with delivery in a matter of days, "he said in Bandung, Thursday (1/2/2018).
According to him, this is the realization of Hartadinata's business strategy where about 2% of total IPO funds will be used to create a digital catalog platform to accelerate product delivery to retail outlets by providing the latest product design in real-time.
Cuncun Muliawan, Director of Production and Operations of PT Hartadinata Abadi Tbk said, the whole process of ordering and order confirmation of goods can be done online. We also monitor the distribution of goods through e-commerce hrta.store so we can guarantee goods to the retailer.
"We are realizing with the ever-evolving technology, we have to adapt and utilize the technology to advance our company" he said.