Gradana.co.id Aims Property Sector for Millennial Generation

By : Chodijah Febriyani And Aldi Firhand A | Wednesday, February 07 2018 - 21:40 IWST

Apartment Illustration (Illustration)
Apartment Illustration (Illustration)

INDUSTRY.co.id - Jakarta - Gradana.co.id portal company targets the property sector especially for millenial generation by launching Grasewa products which is the latest special service to assist tenants in financing the rental of property.

"Grasewa comes as a practical solution for young entrepreneurs in Indonesia," said Gradana Commissioner Freenyang Liwang in a release in Jakarta on Tuesday (6/2/2018)

According to him, the increasing trend of millennial generation that plunge as entrepreneurs and start families also contribute to the increasing demand for property rental for both business and residence such as shop, apartment and house.

However, he continued, the obstacles faced by the millenial is the high cost of rent that is often required to pay off one to even two years in advance. "It is not easy to find a monthly rental payment option that can facilitate cash management," he said.

To address the issue, the "peer to peer lending" (P2P) platform, Gradana.co.id launches Grasewa products, the newest special services to assist tenants in rental property financing.

With Grasewa, he said, the tenant no longer need to pay the rental fee up to one year in advance, but can be repaid per month.

Ruko payments for business premises or apartments for residence, for example, can now be used as monthly expenditure variables.

In addition, he said, prospective tenants can choose their own and inform the Gradana property of the desired property and applies to shop, house or apartment located in Jabodetabek and Bandung.

"We understand that the need for conducive and affordable office space is vital when it comes to pioneering the business. The problem is, places like this, such as shophouses, for example, often charge a high rent and must be paid one to two years in advance. they are just starting a business, "he explained.

Freenyan explained that Grasewa provides bailout facility for one year ahead so tenant does not need to prepare big fund at the beginning for property rental interest, either office or residence.

Property owners can now more easily obtain tenants by registering their property for financing under the Grasewa scheme. They still get a year's rent in advance from Grasewa, but the tenants pay monthly installments through Gradana.

"If any one want to rent just six months, we still serve as long as the property owner agrees," he explained.

Previously, property observer and founder of Panangian School of Property, Panangian Simanungkalit stated, this year's developer orientation leads to the development of property products that can be reached by the millennial generation market.

According to him, the purchasing power of the millennial generation in the property sector is those supported by economically well-established parents. While their own ability, he continued, in buying property usually only ranges between Rp500 million to Rp 1 billion.

News Comment

Today's Industry

World Bank Group (Images by ITU)

Kamis, 05 Maret 2020 - 07:23 WIB

World Bank Group Announces Up to $12 Billion Immediate Support for Covid-19 Country Response

As Covid-19 reaches more than 60 countries, the World Bank Group is making available an initial package of up to $12 billion in immediate support to assist countries coping with the health and…

Synopsys, Inc. (Images by PR Newswire)

Rabu, 04 Maret 2020 - 16:57 WIB

Better IoT Security Depends on Changes in Culture, habits

Ironically enough, the good news about the atrocious security of Internet of Things (IoT) devices might be that the bad news is getting a higher profile.Stories about security cameras getting…

Line Security Bug Bounty Program (Images by LINE Corporation)

Rabu, 04 Maret 2020 - 16:47 WIB

LINE Security Bug Bounty Program Report 2019

In late 2018 through early 2019, we began investigating the potential benefits of moving our program to HackerOne. After careful consideration, we concluded that we could likely improve the…

Check Point Software Technologies (Images by Acclaim)

Rabu, 04 Maret 2020 - 16:34 WIB

Check Point’s Hits Major Milestone as 100th Academic Institution Joins the Global Education

Check Point Software Technologies Ltd. NASDAQ: CHKP, a leading provider of cyber security solutions globally, has today announced that its Check Point SecureAcademy education initiative reached…

CloudGuard SaaS (Images by Check Point Software)

Kamis, 27 Februari 2020 - 14:08 WIB

Why are we still talking about email security?

with the rapid adoption of the internet and then the mobile internet, the email security market matured as enterprises understood that accessing proprietary information via the network exposed…