Expand Market, RedDoorz Ready to Open 10 New Property

By : Ahmad Fadli And Aldi Firhand. A | Saturday, February 17 2018 - 20:20 IWST

Hotel Illustration

INDUSTRY.co.id - Jakarta - RedDoorz, the online economic hotel booking network announced its expansion into Makassar with 10 properties ready for full operation by the end of this year. RedDoorz currently has five properties close to Rotterdam Fort and Losari Beach.

RedDoorz Chief Operating Officer Rishabh Singhi said Indonesia was the starting point for RedDoorz.

"We are very pleased to see RedDoorz spread exponentially in Indonesia," Singhi said as quoted by Tophotel. News, Friday (16/2/2018).

He added that Makassar is the largest city on the island of Sulawesi and is a major center connecting Sumatra, Java, Bali and Kalimantan in the West with Maluku and Papua in the East.

Being a popular port city and diving destination, Makassar is a huge attraction.

"Among business and leisure travelers, our expansion into Makassar is aimed at meeting the huge demand for affordable and comfortable accommodation in Indonesia," Singhi said.

To date, RedDoorz reaches more than 3,000 rooms available through an online platform.

Singhi is optimistic, consumers will welcome the positive with a visit of more than 65 percent to RedDoorz.

As part of ongoing promotional activities, RedDoorz will host various roadshows and Open House at some RedDoorz properties until February 18th.

Customers can enjoy an introductory price of Rp 99,000 for all RedDoorz rooms in Makassar.

500 properties

The RedDoorz currently operates in 16 cities in Indonesia and has nearly 500 properties.

These cities are Banda Aceh, Bali, Bandung, Batam, Bogor, Jakarta, Lombok, Makassar, Malang, Manado, Medan, Palembang, Semarang, Solo, Surabaya and Yogyakarta.

RedDoorz runs a full-fledged operations unit in Indonesian cities today ranging from customer service, operations and product sales to brands, finance and marketing.

In addition, RedDoorz has also developed its own proprietary technology using data analysis to accurately predict demand for more hotels or properties.

"Our goal is to partner with middle-class hotels and homestead owners, and provide them with an ideal technology platform that will further enhance their business and maintain adequate occupancy," Singhi said.