Philips Lighting Reached Top Brand Awards for Six Consecutive Years
By : Ridwan And Aldi Firhand. A | Thursday, March 08 2018 - 20:41 IWST
Burhan Noor Sahid (center), Head of Modern Retail & Branded Retail Channel Philips Lighting Indonesia exhibited Top Brand awards along with Philips Lighting Indonesia team after the award ceremony.
INDUSTRY.co.id - Jakarta, Philips Lighting celebrates the achievement of Philips Light Emergency after receiving the "Top Brand Award" award in the "Home Supplies" category.
This award continues the success of Philips Lighting who has received this award for six consecutive years.
In addition, the award recognizes Philips Emergency Lights as one of the most influential brands in Indonesia with the Top Brand Index (TBI) score close to 30%, surpassing other brands in the same category based on top of mind measurements (first mentioned) last used (used last) and future intention (which you want to use in the future).
"We are proud to receive the award for Top Brand Award for Philips Emergency Lights, which recognizes our commitment to provide only the best products to our customers, including emergency lights that can help light up the room when power goes out," Burhan Noor Sahid , Head of Modern Retail & Branded Retail Channel Philips Lighting Indonesia through its written statement in Jakarta (7/3/2018).
Philips Emergency lamps come with energy saving lamps and high-efficiency batteries, equipped with an auto-disconnect feature that extends battery life by preventing over-charging.
If the power goes out, the unit is designed to turn on automatically and then can be used up to four hours. This emergency lamp can be placed anywhere in the home due to its easy installation and portable design.
Top Brand Award was obtained based on Frontier Consulting Group's survey, independent research and marketing consultant, involving face-to-face interviews with 14,000 respondents in 15 major cities including Jakarta and surrounding areas, Bandung, Surabaya, Medan, Pekanbaru, Makassar and Manado.