Expansion, Kawan Lama Add Three Shopping Center This Year

By : Ahmad Fadli And Aldi Firhand. A | Saturday, August 05 2017 - 18:11 IWST

Media Gathering Kawan Lama at Living World Alam Sutera, Friday (4/8/2017)
Media Gathering Kawan Lama at Living World Alam Sutera, Friday (4/8/2017)

INDUSTRY.co.idTangerang - Increasing the purchasing power of the city of Balikpapan, East Kalimantan also triggered better retail development. Market share in the city of Balikpapan is increasingly widespread and the prospect of future retailing more promising. Hence encourage Kawan Lama Group to return to the new outlet of Living Plasa in September 2017.

This year, there are still three that will open, in Balikpapan, Ciputat and Purwokerto, "explained G.E. Jannywati, Retail Estate Solution Director, Kawan Lama Group in South Tangerang, Friday (4/8).

Meanwhile, Retail Estate will also build Living World in Pekanbaru in 2018 and Living World in Denpasar by 2020. Pekanbaru is chosen, because the area has the highest per capita income in Indonesia.

"Usually because there is retail growth, we are open in that location and we have a land bank and built it," he added.

However, Jannywati did not comment on the amount of supplies currently held, including capital expenditure in the construction of the shopping center. "To be sure, the majority of capex for that," he said.

Management is targeting the upper middle class segment. He said this segment is still contributing and a good market share. Retail Estate also brings the concept of specificity in each region with their own characteristics.

"Our retail product variants are very diverse, usually for a region there is a suitable segment, and there is usually a special strategy for each region," continued Nana Puspa Dewi, Marketing Director of Kawan Lama Corporate on the same occasion.

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