Indonesian Furniture Products Sold Out at INDEX Exhibition Dubai

INDUSTRY.co.id - Jakarta - Premium-quality furniture products exhibited at the INDEX Exhibition at Dubai World Trade Center, Dubai, United Arab Emirates, attracted the market because the products on display by domestic businesses sold out.

Head of Indonesian Trade Promotion Center (ITPC) Dubai Heny Rusmiati said that it facilitates Jatra Design Furniture to participate in the exhibition which was attended by 1,000 participants from 50 countries.

"All Jatra Design Studio products brought to INDEX Exhibition are sold out, including large conference tables, sofas and guest chairs, and some buyers have recorded repeat orders," Heny said in a written statement.

In addition, continued Heny, Jatra Design Studio also get an offer from furniture entrepreneurs from Oman, Saudi Arabia, and PEA to become a distributor in the Middle East region.

"One of the companies interested in becoming an agent is Almas Design which is the largest furniture company in PEA and already has several outlets spread across the PEA," Heny added.

At the exhibition, Jatra Design Studio also made follow-up contacts with its partner in PEA that is Neocasa Interiors which has been pioneered since 2017. Neocasa Interiors is a well-known company in PEA that supplies furniture in the royal family property in PEA.

The company wants to conduct further exploration to become an investor in the Jatra Design Studio factory in Indonesia, especially in producing particleboard (chipboard) for premium quality furniture products. Until now, both parties are still studying the agreement of investment cooperation contract.

"Jatra Design Studio has requested ITPC Dubai assistance to facilitate the process and we are ready to help," Heny said.

INDEX Exhibition is the largest exhibition in the field of furniture, handicraft and interior design products in PEA.

At the exhibition, about 100 potential visitors came to the Indonesian booth. The visitors are registered from PEA, Saudi Arabia, Oman, Lebanon, Kuwait, Iran, Australia, Macedonia, and some countries from Africa.

In addition, INDEX Exhibition is one of the entrances to become a supplier in the process of infrastructure development in the country.

"Currently, PEA is conducting massive infrastructure development, especially hotels and apartments, in order to welcome the World Expo 2020 Dubai, so the opportunity is expected to be utilized by Indonesian business players," said Heny.

Recorded, total non-oil and gas trade of Indonesia-PEA in 2017 was recorded at US $ 2.1 billion with export value of Indonesia amounted to US $ 1.5 billion and import of US $ 509,6 million. Thus, Indonesia experienced a non-oil / gas trade surplus of US $ 1 billion.

Of Indonesia's total non-oil / non-gas exports to the PEA in 2017, furniture products contributed 0.57%. Indonesian furniture exports to PEA in 2016 were recorded at US $ 10 million, or only reached 1.2% of total imports of PEA furniture products from around the world which amounted to US $ 820.30 million.