Blue Bird Launches Blue Bird Kartini Books: The Spirit of Motherhood
By : Dina Astria And Aldo Bella Putra | Sunday, May 13 2018 - 23:30 IWST
Kartini Blue Bird: The Spirit of Emak-Emak oleh Blue Bird
INDUSTRY.co.id - Jakarta - As part of the company's commitment to empower women as a figure capable of contributing to family welfare and economic activities in general, PT Blue Bird (Persero) Tbk, today, Friday (11/5) launched a book entitled "Kartini Blue Bird : The Spirit of Motherhood ".
The launch of this book is part of the Blue Bird program called Kartini Blue Bird (KBB) which was originally initiated by Noni Purnomo as an effort to improve the empowerment of Indonesian women, especially housewives and the wives of Blue Bird drivers. Through the KBB program, Blue Bird provides opportunities for women to receive training in various areas of expertise, such as culinary, sewing, and education and training to market goods and grow business.
The launching of the book "Kartini Blue Bird: The Spirit of Mine" was attended by Minister of Women Empowerment and Child Protection, Yohana Susana Yembisders was held at Blue Bird Training Center Building accompanied by Blue Bird Peduli Coordinator, Noni Purnomo.
Written by Maria Hartiningsih, the book "Kartini Blue Bird: The Spirit of Goddess" tells of the great effort, hard work and struggle made by women - especially the Blue Bird driver's wives - to seize the opportunity, acquire the skills and skills, until finally it can help the economy and welfare of his family.
Furthermore, the book "Kartini Blue Bird: The Spirit of Goddess" illustrates how the Blue Bird driver's wives convince husbands to attend training, their struggle to understand sewing techniques, the success of making clothes, making delicious flavored cakes, to the success of doing business small-scale that they never imagined before, so this grows and makes individuals and individuals who have high confidence and able to contribute to the welfare of his family.
"The Blue Bird Kartini Program is the hope and effort of Blue Bird in providing opportunities for women to enhance their skills and confidence through skills training that spawned powerful home industries; with the aim not only to seek profit, but also to provide wider social benefits to Indonesian women and their families, "said Noni Purnomo.
Furthermore, Noni said the "Launching of the book" Kartini Blue Bird: The Spirit of Mine "is our effort and step to show that with education, expertise and skill, every woman of Indonesia is able to contribute to improving the quality of his family life and activities economy in general ".
Meanwhile, Minister for Women Empowerment and Child Protection Yohana Susana Yembise said, "I deeply appreciate Blue Bird's move through the Blue Bird Kartini program as an activity that strongly supports women's empowerment, and this may serve as an example and inspiration for other companies and corporations in empowering and improving women's dignity ".
The launching of the book "Kartini Blue Bird: The Spirit of Motherhood" was marked by a talk show with the theme "Women Empowerment" which was followed by Minister of Women Empowerment and Child Protection, Yohana Susana Yembise, Noni Purnomo, Maria Hartiningsih as author of Kartini Blue Bird , as well as representatives of the Blue Bird Kartini mothers.
At the same event was also held the inauguration of "Gallery Kartini" which stores and displays various products and goods of SMEs from Kartini Blue Bird built by PT Blue Bird (Persero) Tbk.