Vivo Indonesia Won the 2017 Top Videos Advertising Award 2017
By : Hariyanto And Aldo Bella Putra | Tuesday, May 15 2018 - 20:30 IWST
Vivo Indonesia Raih Penghargaan Video Iklan Terpopuler YouTube 2017
INDUSTRY.co.id - Jakarta - In the vivo V5s campaign By the end of 2017, vivo released the BAPR (Balada Al & Prilly) web series that aired on the official YouTube channel vivo Indonesia.
The first episode of the BAPR web series, "The Thugs Revenge" which recorded more than 2 million viewers and 8.4 thousand likes was just awarded as Top 10 "Top 2017 Video Advertising" YouTube Ads Leaderboard Award 2018.
Stealing the attention and memorable hearts of the audience, BAPR web series involves two Product Ambassadors and Selfie Icon, Prilly Latuconsina and Al Ghazali, as the main characters.
Not only raised romantic stories between the two teenage characters, the web series that is divided into 3 episodes also raised other issues such as nationalism and tolerance.
Vivo Indonesia's General Manager for Digital and Partnership, Fachryansyah Farandy, stated that a digital-based creative approach with compelling content is one way to engage with millennial as a target audience for vivo in Indonesia.
"We are grateful for the support of the people of Indonesia, as well as YouTube for the appreciation given. Vivo is a brand of millennial, and we maximize the digital platform as a means of storytelling about product and brand value vivo, of course in inspiring and entertaining concepts, "said Fachryansyah through an official statement received INDUSTRY.co.id, Tuesday (15/05/2018) .
Coming to Ramadan, General Manager for Brand and Activation Vivo Indonesia, Edy Kusuma said that vivo is currently still introducing the V9 True Red series, and is preparing for the next surprise series.
"Some other surprises we will present to enliven the moment of Ramadan, Hari Raya, and of course, FIFA World Cup 2018 is getting closer", added Edy.