Indonesia Smartphone Market Declines 12.4% YoY in 3Q21, amidst Supply Difficulties and COVID-19 Lockdown
By : Nata Kesuma | Sunday, December 19 2021 - 21:20 IWST
![Smartphone ilustration (Ist)](https://eagle.industry.co.id/uploads/berita/detail/5008.jpg)
Smartphone ilustration (Ist)
INDUSTRY co.id - Jakarta, According to the latest IDC Vanessa Aurelia, Associate Market Analyst from IDC Indonesia. “Some vendors started to explore other ways such as revisiting their distribution strategies to keep prices under control,”
OPPO managed to climb back to the top position keeping a relatively steady inventory, despite the supply shortages. It was still the leader in the low-end segment (US$ 100 < US$ 200), which accounted for the majority of its shipments.
vivo managed to climb to the second position as it was able to grow its offline sales and maintain inventory level. vivo was able to enter the ultra low-end segment as the price of Y1s dropped to below US$ 100 while also taking the second place in the low-end segment with its Y series.
Xiaomi dropped to the third position, after two consecutive quarters of strong growth, as it faced supply constraints and tight inventory. Despite this, Xiaomi stood strong as the leader of the mid-range segment (US$ 200 < US$ 400).
Samsung kept its place in the fourth spot while experiencing shipment decline as lockdown-induced retail shutdown led to the slowdown in offline sales. Samsung also refreshed its foldable series in 3Q21, which were very well received by the market.
realme remained at the fifth position by maintaining its shipment number despite concerns of supply shortages. It was able to keep momentum by refreshing some of the C series models with a new processor that had a relatively stable supply.
OEMs are expected to be launching new models in tandem with the year-end holiday period in 4Q21 to utilize the momentum. However, the existing supply constraints are expected to persist weighing down on the overall shipment.
Read Also
Totolink Strengthens Commitment to Innovative and Reliable Network…
BDDC Inaugurates JST1 TIER IV Data Centre in Jakarta to Strengthen…
MoreLogin, the World's #1 Antidetect Browser, Showcased at Affiliate…
Experts gather in Nanning to support high-quality development of…
Huawei Garners Award from Manpower Ministry as Best Foreign Enterprise…
Today's Industry
![The Board of Directors of PTT Global Chemical (GC) pose for a group photo after receiving the prestigious SNI (Indonesian National Standard) certification for its InnoPlus Polyethylene resin. (Photo: GC Public Relations)](https://eagle.industry.co.id/uploads/berita/small/5780.jpg)
Kamis, 27 Juni 2024 - 15:30 WIB
Global Chemical Achieves Prestigious SNI Certification for InnoPlus Polyethylene Resin
PTT Global Chemical (GC) is proud to announce its successful attainment of the prestigious SNI (Indonesian National Standard) certification for its InnoPlus Polyethylene resin.
![Financial Literacy](https://eagle.industry.co.id/uploads/berita/small/5779.png)
Rabu, 26 Juni 2024 - 22:47 WIB
The Importance of Financial Literacy
Financial literacy refers to the ability to understand and use various financial skills effectively, including personal financial management, budgeting, and investing.
![Unveiling New Opportunities](https://eagle.industry.co.id/uploads/berita/small/5778.png)
Rabu, 26 Juni 2024 - 14:52 WIB
Unveiling New Opportunities
As we step into 2024, the cryptocurrency landscape continues to evolve, presenting unprecedented opportunities for investors, developers, and enthusiasts.
![AI Technology](https://eagle.industry.co.id/uploads/berita/small/5777.png)
Senin, 24 Juni 2024 - 20:07 WIB
The Best AI of 2024: A Comprehensive Guide
Artificial Intelligence (AI) is rapidly changing the world, and 2024 is shaping up to be a year of significant advancements in the field.
![Bali Tourism](https://eagle.industry.co.id/uploads/berita/small/216.jpg)
Senin, 24 Juni 2024 - 19:27 WIB
Discovering Bali: The Ultimate Guide to an Unforgettable Holiday
Bali, known as the Island of the Gods, is a tropical paradise that perfectly blends rich culture, pristine beaches, and lush landscapes.
News Comment