Indonesia Smartphone Market Declines 12.4% YoY in 3Q21, amidst Supply Difficulties and COVID-19 Lockdown
By : Nata Kesuma | Sunday, December 19 2021 - 21:20 IWST

Smartphone ilustration (Ist)
INDUSTRY co.id - Jakarta, According to the latest IDC Vanessa Aurelia, Associate Market Analyst from IDC Indonesia. “Some vendors started to explore other ways such as revisiting their distribution strategies to keep prices under control,”
OPPO managed to climb back to the top position keeping a relatively steady inventory, despite the supply shortages. It was still the leader in the low-end segment (US$ 100 < US$ 200), which accounted for the majority of its shipments.
vivo managed to climb to the second position as it was able to grow its offline sales and maintain inventory level. vivo was able to enter the ultra low-end segment as the price of Y1s dropped to below US$ 100 while also taking the second place in the low-end segment with its Y series.
Xiaomi dropped to the third position, after two consecutive quarters of strong growth, as it faced supply constraints and tight inventory. Despite this, Xiaomi stood strong as the leader of the mid-range segment (US$ 200 < US$ 400).
Samsung kept its place in the fourth spot while experiencing shipment decline as lockdown-induced retail shutdown led to the slowdown in offline sales. Samsung also refreshed its foldable series in 3Q21, which were very well received by the market.
realme remained at the fifth position by maintaining its shipment number despite concerns of supply shortages. It was able to keep momentum by refreshing some of the C series models with a new processor that had a relatively stable supply.
OEMs are expected to be launching new models in tandem with the year-end holiday period in 4Q21 to utilize the momentum. However, the existing supply constraints are expected to persist weighing down on the overall shipment.
Read Also
Totolink Strengthens Commitment to Innovative and Reliable Network…
BDDC Inaugurates JST1 TIER IV Data Centre in Jakarta to Strengthen…
MoreLogin, the World's #1 Antidetect Browser, Showcased at Affiliate…
Experts gather in Nanning to support high-quality development of…
Huawei Garners Award from Manpower Ministry as Best Foreign Enterprise…
Today's Industry

Rabu, 22 Januari 2025 - 12:53 WIB
MICE Activities at JCC Halted, PT GSP Continues Legal Process
PT Graha Sidang Pratama (PT GSP), the investor and manager of the Jakarta Convention Center (JCC), revealed that the company is currently unable to run Meeting, Incentive, Convention and Exhibition…

Sabtu, 14 September 2024 - 16:56 WIB
Essential Tips for Choosing Personal Health Insurance in the US
Choosing the right health insurance plan in the United States can be a complex task, especially with the variety of options available and the ever-changing landscape of healthcare policy. Here…

Sabtu, 14 September 2024 - 16:53 WIB
The Top 10 Insurance Companies in the US for 2024
In the ever-evolving landscape of insurance, selecting the right company can significantly impact your financial security and peace of mind.

Jumat, 13 September 2024 - 15:37 WIB
Why Airbnb Become Popular in 2024?
Airbnb fosters a more interactive experience between hosts and guests. Through direct messaging, guests can inquire about specific details, negotiate pricing, or clarify expectations, which…

Kamis, 15 Agustus 2024 - 14:26 WIB
Modena Officially Becomes a Member of the UN Global Compact
Commited to transforming towards sustainable business practices, Modena the global home appliance established over 60 years ago in Italy, officially became a member of the UN Globe Compact (UNGC)…
News Comment