Indonesia Smartphone Market Declines 12.4% YoY in 3Q21, amidst Supply Difficulties and COVID-19 Lockdown
By : Nata Kesuma | Sunday, December 19 2021 - 21:20 IWST

Smartphone ilustration (Ist)
INDUSTRY co.id - Jakarta, According to the latest IDC Vanessa Aurelia, Associate Market Analyst from IDC Indonesia. “Some vendors started to explore other ways such as revisiting their distribution strategies to keep prices under control,”
OPPO managed to climb back to the top position keeping a relatively steady inventory, despite the supply shortages. It was still the leader in the low-end segment (US$ 100 < US$ 200), which accounted for the majority of its shipments.
vivo managed to climb to the second position as it was able to grow its offline sales and maintain inventory level. vivo was able to enter the ultra low-end segment as the price of Y1s dropped to below US$ 100 while also taking the second place in the low-end segment with its Y series.
Xiaomi dropped to the third position, after two consecutive quarters of strong growth, as it faced supply constraints and tight inventory. Despite this, Xiaomi stood strong as the leader of the mid-range segment (US$ 200 < US$ 400).
Samsung kept its place in the fourth spot while experiencing shipment decline as lockdown-induced retail shutdown led to the slowdown in offline sales. Samsung also refreshed its foldable series in 3Q21, which were very well received by the market.
realme remained at the fifth position by maintaining its shipment number despite concerns of supply shortages. It was able to keep momentum by refreshing some of the C series models with a new processor that had a relatively stable supply.
OEMs are expected to be launching new models in tandem with the year-end holiday period in 4Q21 to utilize the momentum. However, the existing supply constraints are expected to persist weighing down on the overall shipment.
Read Also
CleverTap launches local deployment of its SaaS platform in Indonesia
Huawei Recognized as Outstanding Partner from Indosat in MOCN Partner…
Toshiba Releases Small Photorelay with High Speed Turn-On Time that…
Toshiba Releases Small Photorelay with High Speed Turn-On Time that…
Kioxia to Showcase New Consumer SSDs Delivering PCIe® 4.0 Performance…
Today's Industry

Kamis, 14 September 2023 - 15:15 WIB
INOV Poised to Absorb PET Recycling Market Potential
The prospects of PT Inocycle Technology Group Tbk ("INOV") a public company in the field of recycling plastic (PET) bottle waste into Recycled Polyester Staple Fiber (Re-PSF), looks bright for…

Senin, 11 September 2023 - 09:07 WIB
Indonesian Cuisine, Cultural Performances Enliven Gala Dinner of 43rd ASEAN Summit
President Joko “Jokowi” Widodo and First Lady Iriana Jokowi hosted a gala dinner for leaders of ASEAN member states, partners, and international organizations at Hutan Kota restaurant in…

Senin, 11 September 2023 - 07:45 WIB
ASEAN, UN to Enhance Cooperation in Maintaining Regional Peace
On the margin of the 43rd ASEAN Summit, President Joko “Jokowi” Widodo Thursday (09/07) hosted Secretary-General of the United Nations António Guterres in a bilateral meeting at the Kakatua…

Senin, 11 September 2023 - 06:40 WIB
Indonesia, Japan Agree to Raise Partnership Status to Comprehensive Strategic
Indonesia and Japan have agreed to raise the partnership status of the two countries to strategic comprehensive, President Joko “Jokowi” Widodo has said.

Selasa, 05 September 2023 - 09:45 WIB
Aggressive Tactics Boost Brand Awareness, CLEO Achieves Record- Breaking Sales in First Half 2023
The increasing public activity post pandemic has opened up opportunities for business growth in the consumer goods product for bottled drinking water (AMDK), which is better known as "CLEO",…
News Comment