Bank BTN Encourages Developers to Optimize Construction Loans
By : Wiyanto Dan Aldo Bella Putra | Tuesday, August 08 2017 - 17:44 IWST
INDUSTRY.co.id - Jakarta - The success of the achievement of the One Million House Program that the Government brings is not separated from the role of property developers. To spur the spirit of the developers to meet the needs of the house, as well as encouraging the pace of disbursement of KPR, PT Bank Tabungan Negara (Persero) Tbk. Optimize the distribution of construction credits to developers. The synergy between the Bank and the developer and the government institution is absolutely necessary to provide decent housing for the community.
To establish the synergy, Bank BTN held BTN Developer Gathering. BTN Developer Gathering theme is "Keep Growing Together" to motivate each other to improve the performance of each party.
"We realize that the realization of a million house program requires the participation of all parties, Bank BTN as initiator & integrator to build inter-institutional cooperation in increasing the supply of houses," said President Director of Bank BTN, Maryono when opening Developer Gathering event in Jakarta (8/8/2017).
In line with the target of increasing mortgage absorption, this year, Bank BTN set a target of construction credit disbursed to housing developers of Rp 25 trillion. This figure is higher than last year's achievement of Rp 21.9 trillion. As of June 2017, construction credits that have been disbursed by Bank BTN grew by 18.2% compared to the same period last year, or Rp 23.5 trillion. This figure is equivalent to 263,999 housing units. This achievement is in line with the target of Bank BTN disbursing mortgages for 666,000 housing units in 2017.
"The developers who become loyal partners of Bank BTN are expected to contribute more in achieving the target of KPR Bank BTN," said Maryono.
To motivate developers to utilize construction credits and encourage KPR disbursement, a number of strategies were developed by the BBTN-coded Bank, including increased market penetration and digital marketing. For the developers, Bank BTN provides land ownership credit with a number of privileges such as credit value is not limited but in accordance with the feasibility of land selling price, 70% of the total land purchase with a maximum land area of 20 Ha.
Bank BTN's partnership with developers is also conducted by holding various joint promotions such as the exhibition which is regularly held namely Indonesia Property Expo (IPEX) which will be held August 11 next. In addition, market penetration is also embodied in join marketing, for example by providing affordable interest subsidies for customers. "By doing promotional cooperation, ultimately the beneficiaries are consumers because the cost and interest becomes more affordable," said Maryono.