Serpong is in great demand, this developer builds the biggest Superblock
By : Ahmad Fadli And Aldi Firhand. A | Monday, May 28 2018 - 19:27 IWST
Triniti Land developer company launches Collins Boulevard superblock, apartment in CBD Gading Serpong area of Tangerang, Banten. This apartment targeted the millennials as a market segment.
INDUSTRY.co.id - Tangerang - Triniti Land developer company launches Collins Boulevard superblock, apartment in CBD Gading Serpong area of Tangerang, Banten. This apartment targeted the millennials as a market segment.
"For this apartment, we build a medium class, with a price of Rp 400-500 million. This corresponds to the needs of the millennial. In fact, of the approximately 400 units that have been sold, according to our data 30% are young people under the age of 29, "said Triniti Land Chief Executive Officer Bong Chandra in Jakarta, Sunday (27/5).
He also has other reasons for targeting the millennials. It is said that the construction of an increasingly vibrant educational facility and a thriving industry gave Triniti Land great opportunity to build apartments in the Gading Serpong area. Moreover, the construction of apartments in the area is still minimal.
"From the period 2015-2018 there is a vacancy of apartment construction. During that time the supply was not there at all, while the demand increased, "he said.
According to him, the rampant development of universities in the region of Gading Serpong until BSD is considered to open opportunities for property businesses, especially apartments. Universities do provide dormitory facilities, but their capacity is not sufficient for all students. In addition, there are regulations of residential homes that are also prohibited as a boarding house.
He continued, currently the students around Gading Serpong to BSD mostly come from out of town reaches 60%. This is evident from the apartments owned Triniti Land that has been sold an average of 95% with the ratio of residents 50% end users and 50% of students.
It also provides various facilities. Collins Boulevard will facilitate prospective buyers with a 60-interest, interest-free installment. However, if the calculated gross installment 60x will reach Rp 10 million per month, therefore Collins Boulevard provides convenience at the beginning by giving a discount of 50% in 24 first payment.
Collins Boulevard is the fifth apartment built. Previously there were Brooklyn Residence, Spring Water Residence, The Smith, and Yukata. Collins Boulevard will consist of 4 towers consisting of 3 apartment towers, 1 office tower, 4 star hotel and lifestyle plaza. To date, a total of 417 units are sold from tower 1 which has 900 units.
Collins Boulevard is a Mixed-use Development which consists of three residential towers, one office tower, four star hotel, and lifestyle plaza. The new property of Trinitiland is located on a 2.4 hectare land, on the edge of the Serpong-Tangerang highway.
Collins Boulevard was designed by DP Architect from Singapore, who designed the National Stadium of Singapore and Mall of Dubai in the Uni Arab Emirates. Collins Boulevard in total has 2,400 units and the target each month, can generate sales around Rp 65 billion to Rp 75 billion. "The target, each month can sell 100-150 units or equivalent to Rp 65 -75 billion," he said.