Vivo Announces 2018 FIFA World Cup Russia Campaign 'My Time, My FIFA World Cup'
By : Hariyanto And Aldo Bella Putra | Tuesday, May 29 2018 - 16:30 IWST
Vivo UmumkanKampanye2018 FIFA World Cup Russia 'My Time, My FIFA World Cup'
INDUSTRY.co.id - Jakarta - As the official sponsor of 2018 FIFA World Cup Russia, vivo launched its latest global campaign titled "My Time, My FIFA World Cup" at Olympic Forest Park, Beijing (24/5/2018).
Not only include advertising, music, and marketing activation based on photography; this campaign also includes the Vivo Super Fan Photographer program that gives special access to football fans; as well as the Vivo Super Time project, which will provide a more exciting experience during the 2018 FIFA World Cup segment.
Deng Li, Vivo Brand Vice President, says Camera & Music is not just a DNA vivo brand, but it has become two important things in all the individuals who always immortalize, and share a special moment in their lives through smartphones.
"On this year's FIFA World Cup title, vivo also wants to take advantage of these two things, to help football fans make it happen through" My Time, My FIFA World Cup, "Deng Li said.
Through the Vivo Super Fan Photographers program, vivo invites all consumers to participate in the 2018 and 2022 World Cup titles. Providing an exclusive opportunity to document the 2018 FIFA World Cup moments at close range.
1994 World Cup Winner and Brazilian Football Legend Bebeto; as well as former Dutch National Team Players and 1987 Ballon d'Or Winner Ruud Gullit, were especially present to receive FIFA support certificates with representatives of Vivo Super Fan Photographers.
128 people elected Vivo Super Fan Photographers selected from various backgrounds. Not just consumers and football fans; celebrities, social media influencers, media partners, and KOLs from around the world are also participating in this group.
The Vivo Super FansPhotographers will get vivo smartphones, privileged access to the sidelines and stadiums, as well as the opportunity to record special moments such as pre-match warm-up sessions, and share them around the world.
"We want to share the latest innovative products with the Vivo Super Fan Photographers in order to be able to record a variety of special moments and share them with the world. We want to engage the fans to really interact and participate as part of the vivo move to sponsor the World Cup FIFA. " said Deng.
Another program, Vivo Super Time, aims to bring together football fans and music lovers around the world. The program will be present during the 2018 FIFA World Cup tournament, including VivoSuper DJ performances in all 64 matches.
In the 2018 FIFA World Cup final on July 15th, vivo will also present a special moment of Vivo Super Time during the official FIFA World Cup performance. This is the first time FIFA has invited sponsors to participate in official gigs in the history of the World Cup final.
"The Vivo Super Time program will involve all participants so they can create an iconic moment in this year's FIFA World Cup," Deng added.
Franck Guignery, Head of Sales of FIFA, commented, in addition to presenting a special World Cup event with creative ways for fans, Vivo helped carry the spirit of young people, such as encouraging the spirit of FIFA.
"Welcoming the 2018 World Cup, we want to together create many unforgettable memories around the world," said Guignery.