Starbucks Will Close 150 Outlets in the United States
By : Anisa Triyuli And Aldi Firhand A | Thursday, June 21 2018 - 21:53 IWST

Starbucks Coffee
INDUSTRY.co.id - New York - Coffeehouses from the United States (US) Starbucks plans to close 150 outlets in the US in the coming fiscal year. This closure is three times more than in previous years.
Starbucks Corp. forecast sales growth more slowly than expected in the first quarter of this year. The closing of this outlet to improve Starbucks performance. This projection puts Starbucks shares down 2 percent.
Starbucks is considered to have missed estimates in the US for five of at least six quarters, and this reputable coffee shop must struggle for having too many outlets in the US.
"Our recent performance does not illustrate the potential of our well-known brand and that's unacceptable. We must move faster to address our changing choices and customer needs," said Kevin Johnson, CEO of Starbucks as quoted from Entrepreneur's website on Thursday (21/5 / 2018).
It is apparently also associated with changes in consumer preferences that increasingly many US citizens are aware of the importance of choosing healthy foods and beverages. 67 percent of Americans say they will put health first on food purchased in 2018.
The company anticipates a new, lower store net growth in the US for the fiscal year 2019 and says it will address rapidly changing consumer preferences by introducing new cold drinks like dragon fruit and mango and focusing on improved health and fitness trends.
This new menu will also be expected to minimize the effects of the fall of frappucino sales to 3 percent to date in 2018.
Previously, on May 29, Starbucks also closed their outlets A total of 8,000 in the US outlets due to racist issues involving Starbucks employees.
Read Also
Microvista Expands International Presence with Mobile CT System ScanExpress
Indonesia-Vietnam Bilateral Meeting Discusses Strengthening of Partnership…
ANSTO welcomes $13.9m critical minerals funding
Kuala Lumpur (KUL) to Singapore Changi (SIN) is the Busiest Global…
NIQ Unveils NIQ Labs to Drive Innovation and Foster Industry-Leading…
Today's Industry

Senin, 09 Juni 2025 - 14:22 WIB
Savyavasa and Permata Bank Launch Exclusive Foreign Mortgage Program
Savyavasa, a luxury residential development by Swire Properties and JSI Group under PT Jantra Swarna Dipta, in collaboration with Permata Bank, presents a new solution for foreign nationals…

Rabu, 21 Mei 2025 - 10:09 WIB
Indonesia, Thailand Sign MoU on Health Sector, Focusing on Global Capacity, Collaboration
As a part of President Prabowo Subianto’s official visit to Thailand, both countries signed a Memorandum of Understanding (MoU) on health sector, in an effort to strengthen bilateral cooperation…

Rabu, 21 Mei 2025 - 10:06 WIB
Indonesia, Thailand Deepen Cooperation on Security, Trade, and Regional Stability
resident Prabowo Subianto has reaffirmed Indonesia’s strong commitment to deepening bilateral relations with Thailand during the meeting with Thailand’s Prime Minister Paetongtarn Shinawatra…

Selasa, 20 Mei 2025 - 12:44 WIB
Boediman Widjaja's Technology Ready to be Adopted in Jababeka Industrial Estate (KIJA)
In an exclusive seminar entitled "A Great Step: Boediman Widjaja Story - Going from Indonesia, Thriving in Singapore" held at the President Lounge, Menara Batavia, Boediman Widjaja, Founder…

Jumat, 02 Mei 2025 - 10:46 WIB
Binawan and Government Support Indonesian Nurses in Europe through Scholarships
In the midst of the viral #KaburAjaDulu hashtag as a symbol of the young generation's disappointment with domestic working conditions, Binawan responded with real action: dispatching Indonesian…
News Comment