Lenzing Group Introduces Special Industrial Fiber Segments From Natural Materials

By : Hariyanto And Aldi Firhand. A | Tuesday, July 03 2018 - 23:49 IWST

Results from Lenzing products
Results from Lenzing products

INDUSTRY.co.id - Jakarta - Lenzing Group introduces LENZING ™, a special fiber brand for industrial segments derived from natural and environmentally-produced materials. LENZING ™ fiber covers a wide range of industrial applications ranging from the agricultural sector to the engineered products sector, the packaging sector to the protective clothing and workwear. Furthermore, LENZING ™ brand is about to be positioned for Biorefinery business sector.

Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group, said that in order to stay competitive in an ever-expanding business environment, Lenzing took the lead and used the latest branding strategy to summarize and protect trademarks and minimize inconsistencies & minimize inefficiencies.

The new branding strategy is designed on the main pillars of our sCore TEN strategy as we continue to strengthen our expertise in producing specialty fibers, innovate with customers and partners, and bring technological breakthroughs to the market, "he said through a press release received by INDUSTRY.co.id , Tuesday (3/7/2018).

"By introducing LENZING ™, we can focus on our efforts to address future challenges through intelligent solutions from natural materials inspired by the needs of the world."

Meanwhile, Bernard Alowonou, VP of Global Business Management of Industrial Applications of Lenzing Group said that in recent years, it has been paying attention to the growing trend among its industry partners, increasing transparency in the value chain and promoting sustainability by increasing the use of renewable raw materials.

"The launch of LENZING ™ for industrial applications is our effort to respond to ongoing trends by encouraging greater collaboration between Lenzing, customers and Lenzing partners worldwide," he said.

"The spirit encourages renewal in industrial applications by converting CO2 and sunlight into highly functional products, both of which are very strong in our hearts. Coupled with existing or new partnerships, it will enable us to be an example in promoting environmentally friendly economic system or circular economy, "he added.

Following the launch of TENCEL ™, Lenzing's brand for ready-made clothing and home supplies, and the launch of VEOCEL ™, Lenzing's new brand exclusively for the nonwoven industry, LENZING ™ has been refining Lenzing Group's brand architecture.

Harold Weghorst, Director of Global Brand Management at Lenzing Group, said the launch of the industry-specific LENZING ™ brand has fulfilled Lenzing's comprehensive offerings covering the textile, nonwoven, and industrial sector. Coupled with a purposeful communication program, this new brand architecture will support us to increase clarity, awaken awareness, and strengthen exposure in various industry sectors.

"We will continue to build closer cooperation with our customers and industry partners to drive innovation in terms of functionality, performance and sustainability across the industry's value chain in the world," said Harold Weghorst, Director of Global Brand Management at Lenzing Group.

News Comment

Today's Industry

NORD-DuoDrive.jpg: The innovative and patented DuoDrive geared motor reaches outstanding system efficiency Image: NORD DRIVESYSTEMS

Selasa, 17 Mei 2022 - 14:00 WIB

NORD DRIVESYSTEMS at LogiMAT in Stuttgart From 31st May to 2nd June 2022 NORD will present innovative drive solutions for intralogistics

The specialist LogiMAT exhibition in Stuttgart offers as comprehensive overview of the intralogistics and process management market. As one of the market leaders for drive technology, NORD presents…

President Jokowi attends the meeting between ASEAN leaders and American entrepreneurs at Intercontinental the Willard Hotel, Washington DC, Thursday (05/12). Photo by: Laily Rachev

Selasa, 17 Mei 2022 - 13:00 WIB

President Jokowi Invites US CEOs to Boost Cooperation with Indonesia

President Joko “Jokowi” Widodo has invited company CEOs in the United States to boost cooperation with ASEAN countries, particularly Indonesia.

President Jokowi, President Biden, and ASEAN Leaders on a group photo prior to the dinner, at the White House, Washington D.C., Thursday (05/12)

Selasa, 17 Mei 2022 - 12:28 WIB

President Jokowi, ASEAN Leaders Attend Dinner Hosted by US President

President Joko “Jokowi” Widodo Thursday (05/12) attended a dinner with the leaders of ASEAN countries hosted by President of the United States Joe Biden at the White House, Washington D.C.

(Photo: © 2022 KRAIBURG TPE)

Selasa, 17 Mei 2022 - 11:23 WIB

TPE unleashes benefits for pet accessories

The pet care market is rapidly expanding as pet ownership increases, as does spending on pet food, grooming tools, and accessories. Pet owners are significantly concerned about the prevalence…

Sergey Sedov, Founder and CEO of Robocash Group

Jumat, 13 Mei 2022 - 16:15 WIB

Robocash Group reached 2 BN USD of disbursement and issued audited financial report of 2021

Robocash Group publishes the audited combined financial statements for the year ended 31 December 2021. The Group reached an all-time high 2 BN USD of issued financing and is expected to increase…