Lenzing Group Introduces Special Industrial Fiber Segments From Natural Materials

By : Hariyanto And Aldi Firhand. A | Tuesday, July 03 2018 - 23:49 IWST

Results from Lenzing products
Results from Lenzing products

INDUSTRY.co.id - Jakarta - Lenzing Group introduces LENZING ™, a special fiber brand for industrial segments derived from natural and environmentally-produced materials. LENZING ™ fiber covers a wide range of industrial applications ranging from the agricultural sector to the engineered products sector, the packaging sector to the protective clothing and workwear. Furthermore, LENZING ™ brand is about to be positioned for Biorefinery business sector.

Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group, said that in order to stay competitive in an ever-expanding business environment, Lenzing took the lead and used the latest branding strategy to summarize and protect trademarks and minimize inconsistencies & minimize inefficiencies.

The new branding strategy is designed on the main pillars of our sCore TEN strategy as we continue to strengthen our expertise in producing specialty fibers, innovate with customers and partners, and bring technological breakthroughs to the market, "he said through a press release received by INDUSTRY.co.id , Tuesday (3/7/2018).

"By introducing LENZING ™, we can focus on our efforts to address future challenges through intelligent solutions from natural materials inspired by the needs of the world."

Meanwhile, Bernard Alowonou, VP of Global Business Management of Industrial Applications of Lenzing Group said that in recent years, it has been paying attention to the growing trend among its industry partners, increasing transparency in the value chain and promoting sustainability by increasing the use of renewable raw materials.

"The launch of LENZING ™ for industrial applications is our effort to respond to ongoing trends by encouraging greater collaboration between Lenzing, customers and Lenzing partners worldwide," he said.

"The spirit encourages renewal in industrial applications by converting CO2 and sunlight into highly functional products, both of which are very strong in our hearts. Coupled with existing or new partnerships, it will enable us to be an example in promoting environmentally friendly economic system or circular economy, "he added.

Following the launch of TENCEL ™, Lenzing's brand for ready-made clothing and home supplies, and the launch of VEOCEL ™, Lenzing's new brand exclusively for the nonwoven industry, LENZING ™ has been refining Lenzing Group's brand architecture.

Harold Weghorst, Director of Global Brand Management at Lenzing Group, said the launch of the industry-specific LENZING ™ brand has fulfilled Lenzing's comprehensive offerings covering the textile, nonwoven, and industrial sector. Coupled with a purposeful communication program, this new brand architecture will support us to increase clarity, awaken awareness, and strengthen exposure in various industry sectors.

"We will continue to build closer cooperation with our customers and industry partners to drive innovation in terms of functionality, performance and sustainability across the industry's value chain in the world," said Harold Weghorst, Director of Global Brand Management at Lenzing Group.

News Comment

Today's Industry

Photo: Aris Nurjani/VOI

Rabu, 28 Februari 2024 - 12:47 WIB

Carsurin and NBRI Strengthen Strategic Alliance to Propel Indonesia’s EV Industry

PT Carsurin Tbk ("Carsurin") and the National Battery Research Institute ("NBRI") are pleased to announce the signing of a pivotal Strategic Alliance Agreement (SAA), marking a significant advancement…

Beras (Foto/Rizki Meirino)

Rabu, 21 Februari 2024 - 08:43 WIB

Gov’t to Continue Disbursing Rice Assistance

President Joko “Jokowi” Widodo has ensured that the Government will continue rolling out the rice assistance program for low-income families. The President made the statement when handing…

Ilustrasi pabrik beras. (Foto: DetikFood)

Rabu, 21 Februari 2024 - 08:40 WIB

Bapanas Head Ensures Availability of Rice Stock Ahead of Ramadan

The National Food Agency (Bapanas) has ensured the availability of rice for the fasting month of Ramadan and Eid al-Fitr 1445 Hijri/2024 CE. “We believe that there is enough rice for the fasting…

Receives Chairman of Jababeka (KIJA), Menpora Dito Ready to Support the Development of Sports SEZs

Rabu, 21 Februari 2024 - 08:23 WIB

Receives Chairman of Jababeka (KIJA), Menpora Dito Ready to Support the Development of Sports SEZs

Chairman of PT Jababeka Tbk (KIJA), Setyono Djuandi Darmono met the Minister of Youth and Sports of the Republic of Indonesia (Menpora RI) Dito Ariotedjo at the Kemenpora RI Office, Senayan,…

The Indonesian Embassy in Cairo Receives Aid for Palestine

Senin, 19 Februari 2024 - 17:39 WIB

The Indonesian Embassy in Cairo Receives Aid for Palestine

The Indonesian Embassy in Cairo welcomes the Radjiman Wedyodiningrat Warship (RJW-992) which arrived at the Al Arish Port, North Sinai Province of Egypt at 8.00 A.M. Cairo local time (13/02).…