Lenzing Group Introduces Special Industrial Fiber Segments From Natural Materials

By : Hariyanto And Aldi Firhand. A | Tuesday, July 03 2018 - 23:49 IWST

Results from Lenzing products
Results from Lenzing products

INDUSTRY.co.id - Jakarta - Lenzing Group introduces LENZING ™, a special fiber brand for industrial segments derived from natural and environmentally-produced materials. LENZING ™ fiber covers a wide range of industrial applications ranging from the agricultural sector to the engineered products sector, the packaging sector to the protective clothing and workwear. Furthermore, LENZING ™ brand is about to be positioned for Biorefinery business sector.

Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group, said that in order to stay competitive in an ever-expanding business environment, Lenzing took the lead and used the latest branding strategy to summarize and protect trademarks and minimize inconsistencies & minimize inefficiencies.

The new branding strategy is designed on the main pillars of our sCore TEN strategy as we continue to strengthen our expertise in producing specialty fibers, innovate with customers and partners, and bring technological breakthroughs to the market, "he said through a press release received by INDUSTRY.co.id , Tuesday (3/7/2018).

"By introducing LENZING ™, we can focus on our efforts to address future challenges through intelligent solutions from natural materials inspired by the needs of the world."

Meanwhile, Bernard Alowonou, VP of Global Business Management of Industrial Applications of Lenzing Group said that in recent years, it has been paying attention to the growing trend among its industry partners, increasing transparency in the value chain and promoting sustainability by increasing the use of renewable raw materials.

"The launch of LENZING ™ for industrial applications is our effort to respond to ongoing trends by encouraging greater collaboration between Lenzing, customers and Lenzing partners worldwide," he said.

"The spirit encourages renewal in industrial applications by converting CO2 and sunlight into highly functional products, both of which are very strong in our hearts. Coupled with existing or new partnerships, it will enable us to be an example in promoting environmentally friendly economic system or circular economy, "he added.

Following the launch of TENCEL ™, Lenzing's brand for ready-made clothing and home supplies, and the launch of VEOCEL ™, Lenzing's new brand exclusively for the nonwoven industry, LENZING ™ has been refining Lenzing Group's brand architecture.

Harold Weghorst, Director of Global Brand Management at Lenzing Group, said the launch of the industry-specific LENZING ™ brand has fulfilled Lenzing's comprehensive offerings covering the textile, nonwoven, and industrial sector. Coupled with a purposeful communication program, this new brand architecture will support us to increase clarity, awaken awareness, and strengthen exposure in various industry sectors.

"We will continue to build closer cooperation with our customers and industry partners to drive innovation in terms of functionality, performance and sustainability across the industry's value chain in the world," said Harold Weghorst, Director of Global Brand Management at Lenzing Group.

News Comment

Today's Industry

PT Surya Esa Perkasa Tbk. (ESSA: IJ)

Selasa, 26 September 2023 - 07:45 WIB

ESSA Secures Gas Contract Extension for LPG Refinery

PT Surya Esa Perkasa Tbk. (ESSA: IJ), a publicly listed company engaged in the Energy and Chemical sectors through its LPG (Liquefied Petroleum Gas) refinery and Ammonia plant today (22/9) announced…

(kiri-kanan) Cahyo (operations manager PT Eco Paper Indonesia), Kuswara ( Direktur ALDO), Herwanto Sutanto (Presdir ALDO), dan Herlambang Putra Sujadi (Direktur PT Eco Paper Indonesia)

Selasa, 26 September 2023 - 06:45 WIB

ALDO Strengthens PT Eco Paper’s Business of Recycled Brown Paper Production

PT Alkindo Naratama Tbk (ALDO), a listed company engaged in the integrated paper and chemical business, plans to inject additional working capital of around IDR 40 billion into its subsidiary…

"CLEO", PT Sariguna Primatirta Tbk (Tanobel Group)

Sabtu, 23 September 2023 - 11:33 WIB

Growing Above Industrial Average, CLEO Strives for Innovation

Producer of bottled drinking water with the brand "CLEO", PT Sariguna Primatirta Tbk (Tanobel Group) targets its sales in 2023 to grow above the average of the bottled drinking water (AMDK)…

PT Inocycle Technology Group Tbk ("INOV")

Kamis, 14 September 2023 - 15:15 WIB

INOV Poised to Absorb PET Recycling Market Potential

The prospects of PT Inocycle Technology Group Tbk ("INOV") a public company in the field of recycling plastic (PET) bottle waste into Recycled Polyester Staple Fiber (Re-PSF), looks bright for…

Participants of the 43rd ASEAN Summit enjoy the gala dinner at Hutan Kota GBK in Jakarta, Wednesday (09/06). (Photo by: BPMI of Presidential Secretariat)

Senin, 11 September 2023 - 09:07 WIB

Indonesian Cuisine, Cultural Performances Enliven Gala Dinner of 43rd ASEAN Summit

President Joko “Jokowi” Widodo and First Lady Iriana Jokowi hosted a gala dinner for leaders of ASEAN member states, partners, and international organizations at Hutan Kota restaurant in…