As of June 2018, Marketing Sales Bumi Serpong Natural Damage 50%

By : Abraham Sihombing And Aldo Bella Putra | Sunday, July 22 2018 - 20:00 IWST

PT.Bumi Serpong Damai Tbk. (PTBSD)
PT.Bumi Serpong Damai Tbk. (PTBSD)

INDUSTRY.co.id - Jakarta - Sales of PT Bumi Serpong Damai Tbk (BSDE) sales reached Rp3.8 trillion in the first half of 2018, a 50% increase compared to the same period in 2017 of Rp2.5 trillion.

"The achievement of marketing sales in the first half has reached 52 percent of the full year target of marketing target in 2018 which was previously set at Rp7.2 trillion," said Hermawan Wijaya, Director of BSDE, in Jakarta, Friday (20/07/2018).

Hermawan said the spike in marketing sales is due to sales of almost all segments of property products experienced a very positive growth. Therefore, BSDE management is confident that this year's sales target can be achieved because the positive trend is predicted to continue until the end of this year.

Hermawan explained residential segment sales grew 46% in the first half of 2018 to Rp1, 72 trillion compared to Rp1, 05 trillion in the same period 2017. Number of units sold increased from 602 units to 823 units.

Meanwhile, land plots sales recorded the highest growth of 543% from Rp138 billion to Rp888 billion. In addition, apartment sales jumped significantly 420% from Rp166 billion to Rp865 billion with the number of units sold soared 10 times from 92 units to 993 units.

Increased marketing sales BSDE, cannot be separated from efforts to launch new products of interest to consumers. In the first half of 2018, BSDE sales were underpinned by the launch of new clusters in The Zora, Jadeite, Tevana and Zeva in BSD City, where the launch was supported by the Easy Deal program from April to July 2018.

"Until the end of June 2018, marketing sales from the residential segment has reached 47% of the target this year," said Hermawan.

Meanwhile, according to Hermawan, the realization of marketing sales in the commercial segment has reached 58% of this year's target. The sales spike in this segment is supported by the launch of Klaska Residence in Surabaya with total sales of Rp368 billion and Southgate Apartment in TB Simatupang, South Jakarta with sales of Rp275 billion.

Meanwhile, BSD City is still the main contributor of sales with 45% contribution, followed by Klaska Residence by 10%, Southgate Apartment TB Simatupang 7%, MT Haryono 7%, The Zora 7%, Nava Park 6%, Kota Wisata & Legenda Wisata 5% , Banjar Wijaya Park 3%, Grand City Balikpapan 3%, Grand Tour 3% and the rest from The Elements, Taman Permata Buana, and Akasa.

In the future, according to Hermawan, BSD City is planning to launch Kimora's latest cluster in The Zora at the end of July 2018. The Zora is a joint venture between the company and Mitsubishi Corporation, which holds 40% of BSDE shares. (Abraham Sihombing)

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