Impact of Asian Games Euphoria, Transaction of Sports Products Increases More Than 500 Percent on BLANJA.com
By : Ridwan And Aldi Firhand. A | Wednesday, August 29 2018 - 22:02 IWST
INDUSTRY.co.id - Jakarta, it has not been felt for more than 10 days that Indonesia has hosted the 4th annual Asian Games which began on August 18, 2018. Not only euphoria and enthusiasm to support the victory of the athletes who competed, it turned out that several types of sports in the Asian Games managed to attract the public to join sports.
This was strengthened by one of the marketplaces made by Telkom Indonesia which revealed that there had been a very significant increase in transactions for the sports product category on BLANJA.com.
"In this historic moment, we managed to record an increase in transactions of more than 500% for the sports product category compared to the previous months," said Faiz Fashridjal as BLANJA.com's Head of Marketing in Jakarta on Wednesday (08/29/2018).
Faiz added that the category of sports products sold also varied from sports shoes and bags, badminton rackets, bicycles, soccer jersey to official Asian Games merchandise.
In addition to sports products, an increase in transactions in the category of credit products and data packages also experienced a surge in transactions of up to 3 times. The increase in transactions is certainly inseparable from the enthusiasm of the Indonesian people who did not want to be left behind to support and witness the victory of Indonesian athletes at the Asian Games.
BLANJA.com's transaction increase is recognized because it has provided a series of attractive promos, one of which is an additional discount promo of up to 20% every time Indonesian athletes win gold, silver and bronze medals.
With this series of promotions, the goal is that not only Indonesian athletes can get bonuses when they get medals, but Indonesian people can also be happy to enjoy additional discounts for shopping online at BLANJA.com.
"On average, 65% transact through mobile apps and usually the highest traffic is in the hours when Indonesia gets a medal. The majority of buyers are not only from Jakarta, but many are from Surabaya, Bali, Bandung and Pekanbaru, "he added.
Faiz added, of course this proves that the euphoria of the Asian Games is not only in Jakarta and Palembang, but in all cities in Indonesia.
Not only an additional 20% discount, in August this BLANJA.com also became one of the organizers of the annual shopping celebration of Jakarta Great Online Sale (JGOS) which provides discounts up to 95% for all types of products.
In addition, there is also a BLANJA promo continues to abstain from presenting Indonesian Original SME products with the Indonesia Vacation Grand prize for customers with the most transactions.