Bekraf Supports the Fashion Industry e-commerce

By : Herry Barus And Aldi Firhand. A | Sunday, September 09 2018 - 23:37 IWST

Illustration of Creative Economy Agency (Bekraf)
Illustration of Creative Economy Agency (Bekraf)

INDUSTRY.co.id - Jakarta - The Creative Economy Agency (Bekraf) encourages the growth of the national fashion subsector, among others, through workshops and export training and e-commerce for the fashion industry.

"This activity is intended to help the digital eco-ecosystem of the fashion sub-sector that encourages the growth and development of the national fashion industry," said Bekraf Infrastructure Deputy Santosa Sungkari Day in a press release in Jakarta, Saturday (8/9/20180, related to organizing workshops and training "Export & E-commerce for Fashion: Alibaba x Bina Nusantara ".

The event, which was held at Bina Nusantara University in Bandung, presented participants from various districts / cities in Indonesia and represented various types and scales of fashion business.

The fashion subsector is the biggest contributor to the export performance of the creative economy (bekraf) of 54.54 percent in 2016.

In addition, fashion also contributes the second largest contribution to the creative economy of uto domestic products (GDP), which is 18.01 percent after culinary.

Based on data from the Central Statistics Agency (BPS), the value of fashion exports rose 0.06 percent to 10.90 billion US dollars from 2015. However, in terms of contribution to export performance, the correction was corrected, from 56.27 percent to 54.54 percent.

But this sub-sector still has challenges, especially in the domestic market because it prioritizes space for imported products so that local fashion gets less space.

Another challenge is the synergy of upstream to downstream industries, ranging from textile or garment manufacturing, fashion designers to markets.

Even so, Bekraf believes that the era of the ASEAN Economic Community (AEC) provides opportunities for developing the Indonesian fashion industry.

Support for the development of this sub-sector is also provided with the issuance of policies that encourage the use of domestic fashion works, expedite the availability of raw materials, to the promotion of fashion products.

There are three approaches used in this activity. Among them is strengthening the creative capacity of all actors; improve the performance of each stage in the creative chain, creation, productivity, distribution, consumption, and conservation as well as linkages and support.

Then strengthen the "value chain" for all sub-sectors through collaborative efforts, capacity building and increasing access to the required infrastructure. (Ant)

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