Gojek Most Used for Transportation and Logistics in Indonesia

By : Abraham Sihombing | Wednesday, December 07 2022 - 18:48 IWST

Gojek Used for Transportation and Logistics in Indonesia. (Photo: tirto.id)
Gojek Used for Transportation and Logistics in Indonesia. (Photo: tirto.id)

INDUSTRY.co.id - Jakarta - The latest study done by the economic research center Institute for Development of Economics and Finance (Indef) found Gojek to be the most used application (app) for transportation and logistics services among Indonesians.

 

The study, themed "Industry Trends in Consumer Perceptions of Online Transportation and Logistics Services” also found the two services to be resilient even during economic turmoil.

 

Indef further found that among users who have more than one online transportation and logistics app on their smartphones, Gojek was the brand with the highest level of consumer satisfaction.

 

The study, which surveyed users of multiple apps, found that 82% of online transportation consumers use Gojek, followed by Grab with 53%. Other brands such as Maxim and InDriver were far behind in terms of usage with 19.6% and 4.9% respectively.

 

The trend is similar in online logistics, where the majority of micro, small and medium enterprises (MSMEs) and sellers mostly used Gojek (via its logistics services GoSend) with a portion of 64%, followed by Grab (42%), ShopeeXpress (28%), Lalamove (18.7%), AnterAja (10.9%), NinjaXpress (7.8%), and Deliveree (5.4%).

 

Indef Research Director, Esther Sri Astuti Soeryaningrum, said that the survey found online transportation and logistics industries to be resilient, even in the midst of economic uncertainty and when mobility restrictions were at its peak during the pandemic. Indef looked deeper into the two sectors given how they have supported Indonesia's digital economic growth.

 

“Results of the survey showed that the demand for online transportation services tends to be stable and even increases after the easing of mobility restrictions as it is today, with consumers using the services at an average of 4-12 times per week," explained Esther.

 

Today, online transportation has become a daily necessity for consumers who us it to increase productivity and make travel more efficient in terms of time and costs.

 

Changes in consumption patterns from offline to online combined with improving mobility are predicted to increase the demand for online transportation and logistics in the future.

 

"In fact, more than half of consumers surveyed said they would continue to use online transportation services even without promotions, and 60 percent said they would increase their use of online transportation as mobility begins to recover after the pandemic," said Esther.

 

The survey also found that consumer preferences for the two services have changed. "Now aspects such as security and time efficiency are the main considerations for consumers. This situation has shifted from previously, where price affordability was the main purchasing factor," said Esther.

 

Online transportation users said that service security is the most important priority over affordability. Other attributes that ranked highly include service quality (driving comfort and ease of use) and increased productivity. 

 

Meanwhile for online logistics services, online sellers prioritize service quality, especially the speed of delivery of goods. They also value service quality (ease of use of the application and efficient service) and security (safe delivery, insurance, and hygienic delivery of goods).

 

Ranked against the attributes above, Gojek is the only platform that managed to achieve a higher level of user satisfaction than other players as well as the industry average in both online transportation and logistics.

 

This research was done between August-September 2022 through a survey of online transportation users and online sellers as users of online logistics. For online transportation users, there were 2,310 respondents who were surveyed in 5 major cities in Indonesia, namely Jabodetabek (Greater Jakarta), Bandung, Palembang, Bali, Yogyakarta and Palembang.

 

While for the logistics online part of the survey, the respondents consisted of 1,155 sellers who primarily use social media for their business in Jabodetabek, Bandung and Surabaya.***

News Comment

Today's Industry

Qatar Airways

Jumat, 03 Februari 2023 - 21:51 WIB

Qatar Airways And Airbus Reach Amicable Settlement In Legal Dispute

Qatar Airways and Airbus are pleased to have reached an amicable and mutually agreeable settlement in relation to their legal dispute over A350 surface degradation and the grounding of A350…

Asia-Pacific Universal Robots

Jumat, 03 Februari 2023 - 19:31 WIB

Universal Robots reports record revenue despite global uncertainty

Universal Robots, the Danish collaborative robot (cobot) company, has reported Q4 revenue of USD 85 million, bringing 2022 annual revenue to USD 326 million, up 5% on 2021. On a constant currency…

PT Jababeka Tbk realized a Rooftop Solar Power Plant (PLTS) and formed the Jababeka Net Zero (JNZ) Forum. The inauguration of PLTS Atap in Jababeka-Cikarang place at the President Executive Club.

Jumat, 03 Februari 2023 - 17:19 WIB

Committed to Being a Net Zero Industrial Estate, Jababeka Inaugurates PLTS Atap and Jababeka Net Zero Forum

After announcing and signing a commitment towards a net zero industrial cluster at the B20 Summit at the G20 Summit series last November 2022, PT Jababeka Tbk realized a Rooftop Solar Power…

Jababeka & SD Darmono Won an Award at PropertyGuru 2022

Jumat, 03 Februari 2023 - 16:00 WIB

Jababeka & SD Darmono Won an Award at PropertyGuru 2022

PT Jababeka Tbk through one of its subsidiaries namely Jababeka Residence, received an award as the Best Mega Township Development at the PropertyGuru Indonesia Property Award 2022, at the Ritz…

Jababeka Net Zero Cluster Announced at World Economic Forum 2023 in Davos- Switzerland

Jumat, 03 Februari 2023 - 15:30 WIB

Jababeka Net Zero Cluster Announced at World Economic Forum 2023 in Davos- Switzerland

PT Jababeka Tbk (Jababeka) is fully committed to helping realize Indonesia’s vision of achieving carbon neutrality by 2060. One of the concrete actions taken by Jababeka is to declare an ambition…