ASLC Successfully Surpasses 2022 Used Car Sales Target via Caroline.id
By : Nata Kesuma | Wednesday, January 25 2023 - 09:30 IWST
PT Autopedia Sukses Lestari Tbk (ASLC)
INDUSTRY.co.id - Jakarta, January 24th, 2022 – PT Autopedia Sukses Lestari Tbk (ASLC), a company engaged in used vehicles auction and trading of used cars, succeeded in selling 2,481 units of used cars through used car dealers under its Caroline.idbrand in 2022. These results far exceeded the 2022 used car sales target of 2,000 units.
"Our hard and fast work to reach the huge potential of the used car market has shown good results in 2022. We hope that this positive performance can continue this year," said President Director of Autopedia Sukses Lestari, Jany Candra.
The success in selling used cars exceeding the target shows the increasingly strong consumer trust and satisfaction. Customer satisfaction can be achieved, because every single used car sold through Caroline.id is ensured to be in good condition and has passed inspection, so it is guaranteed to be free from flooding and major accidents. In addition, Caroline.id also provides engine and transmission warranty facilities for one year after purchase which is of course an extra guarantee for customers.
Even though it is estimated that the economic conditions in 2023 will be more uncertain, ASLC still sees opportunities for growth in demand for used cars. "Because when there is a decline in the economic growth rate, where people's purchasing power decreases, there is a possibility for people to divertplans in buying cars. From initially, planning to buy a new car, they may switch to buying a used car, which is cheaper due to decreased purchasing power," added Jany Candra.
Therefore, ASLC has an optimistic outlook, and targets used car sales in 2023 through Caroline.id to reach between 3,000 and 4,000 units, or an increase of between 21% and 61% compared to 2022 sales of 2,481 units.
As for the development of Caroline.id O2O service points, the Company has opened a new branch or service point in Bekasi on Friday, January 27th. Apart from the newly opened branch in Bekasi, ASLC is also building another new Caroline.id O2O service point.
As part of the grand opening promo for the new dealer, Caroline.id will provide massive discounts for January 27-29 2023, one of them is TDP (total down payment) starting from IDR 7 million. In addition, the Company also provides various attractive promos from Caroline.id such as the "January Fantastic" or Jantastic Promo which provides an additional discount of up to IDR 23 million, a 23% insurance discount and free renewal of STNK (vehicle registration) tax until January 31st, 2023.
There is also a Gaskeun Promo "Special Discount Festival & Surprise Lottery" which provides direct prizes in the form of gold or e-money up to IDR 500,000 for every transaction at Caroline.id. Through this promo, customers also have the opportunity to win Nmax motorbikes, iPhones, electric bicycles, smart TVs, or smart phones for transactions up to 28 February 2023.
And one more thing is the Share Car Promo Caroline.id which provides car purchase vouchers worth IDR 1 million for active Share Car customers. This discount voucher can also be combined with other ongoing promotions at Caroline.id.