Improve Quality of Service, Semen Gresik Holds Great Driver Program
By : Hariyanto And Aldi Firhand. A | Monday, December 25 2017 - 20:11 IWST
INDUSTRY.co.id - Tuban - Semen Gresik continues to improve service quality through the strategy of deploying a cement expedition called the Sobat program or a great driver.
Head of Sales Department of Semen Gresik Dapan Duparman explained, for the implementation also provided packing plant, and buffer warehouse to ensure the fulfillment of customer needs, through the program my friend launched last day.
"The program is a digital-based loyalty program and marketing approach for motorists," Dapan said in Tuban, Monday (25/12/2017).
During the specified period, continued Dapan, the driver or driver, each month earns points based on delivery performance. Points collected will be competed through ranking and draw mechanisms.
"The participants have the opportunity to win prizes, this program is a form of appreciation to the rider, the higher the performance, the more likely it will be to get the prize," Daman said.
He added this program also as a form of gratitude as well as social care form Semen Gresik on the performance of the riders who helped support the sales performance of Semen Gresik products.
According to the data obtained, by November 2017, Semen Gresik has more than 22 thousand store customers with total sales of 14.08 million tons with 23.2% market share in Indonesia.
"This can be realized also thanks to the efforts of the expeditor riders in ensuring the distribution of cement to customers in a timely manner," he said.
He expects this program will be able to optimize distribution performance so as to improve the level of satisfaction and quality of customer relationships that ultimately can boost sales volume in the future.
Head of Department of Distribution and Transportation Semen Gresik Wahyu Purnomo declared the effort to achieve supply chain excellence and ensure the order can be delivered on time and exact amount to the customer.
To support these efforts the program is launched, while ensuring that the sales target of 17.18 million tons in 2018 can be entirely distributed to customers.
Wahyu added, this program will be followed by approximately 4 thousand motorists expanditur. "To maximize the effectiveness of this program, it is expected that all the riders of the expedition, especially from Tuban and Rembang, Central Java, can participate entirely," Wahyu said.