REI Targets Rp 5 Trillion Transaction at REI Mega Expo 2018 Event

INDUSTRY.co.id - Jakarta - Followed by at least 25 developers of Real Estate Company Association of Indonesia (REI) aimed at Rp 5 trillion transaction in REI Mega Expo exhibition which took place from 19-29 April 2018 at Hall C3, JIExpo Kemayoran, Central Jakarta. Various property products on display at REI Mega Expo dominated residential products belonging to REI members.

The home marketed from various segments ranging from subsidized to non-subsidized housing with a price range from Rp 130 million to Rp 5 billion per unit.

It is targeted that at least 50 thousand people will visit for 10 days of REI Mega Expo 2018, with transaction target estimated to reach Rp 5 trillion, said DPP REI Chairman Soelaeman Soemawinata in his official statement on Saturday (21/4/2018).

REI rate this event is one of the new breakthrough, where the automotive exhibition combined with the exhibition property especially home.

Currently both houses and cars are the two primary needs for people in urban areas so it is expected to occur synergy and complementarity. So consumers are pampered because it is present in one location, but can see two products at once namely automotive and property, he explained.

During the exhibition, the organizers have prepared a number of promos for consumers, among others, to buy a house can be a car, low down payment of 1% -5%, low interest rates KPR / KPA ranging from 5%, KPR / KPA tenured up to 20 years, and instant approval from banking.

According to Eman, he is familiarly called, with marketing synergy through major exhibitions such as REI Mega Expo expected to help bridge developers and prospective buyers.

Since the beginning of this year many developers, especially members of REI are increasingly aggressively launched property products that show the property market began to rise again. But the market needs to continue to be encouraged, one of them by multiplying the exhibition property. The exhibition, he said, is powerful enough to get people to buy something.