Response to Market Needs, Holcim Launches Morpla

By : Ridwan And Aldi Firhand | Thursday, September 06 2018 - 21:31 IWST

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INDUSTRY.co.id - Jakarta, the development situation of residential areas that is growing rapidly in Indonesia, not only requires strong products but also fast in the application process.


The accuracy of product selection and consistency of the final results in buildings, is the key to meeting the needs of a decent housing for the long term.

Responding to the need, Holcim Indonesia introduced the "Morpla", ready to use Wet Mix Mortar products, at the launch event which was also attended by customers from the contractor and building expert segments.

Morpla is the latest innovation from Holcim that can facilitate customers when building or renovating a house. Designed specifically for the work of couples and red brick wall plastering, Morpla can be used directly without requiring mixing of water or sand in its application.

"This is a commitment from us in delivering value-added solutions for customers who need instant application-based products. This product has a very wide spread and very short work time so it can increase work productivity with the best results, "said Marcelo Castro, Infrastructure, Aggregate and Construction Material Director of Holcim Indonesia at the launch of" Morpla "in Jakarta (5/9 / 2018)

Morpla is specially produced in Holcim Beton batching plant with computerized technology so that the consistency of stirring is maintained and delivered by molen trucks to be placed into special storage containers at the project site so that they can be stored and reused when needed.

"The flexibility of Morpla products provides many benefits for users so that no material is wasted. Morpla products can last for 2 days in a special container, without reducing the quality of the product when used. In addition, by having a very good storage container, customers no longer need to prepare materials and stirrers for building materials, because all that is needed is already in Morpla products, "Marcelo continued.

Currently Morpla products are available in the Holcim Beton batching plant in the Jabodetabek area and is expected to continue to spread widely to the Holcim Concrete coverage area in Indonesia.

"Of course we want to touch every layer of society that needs <> quality products, consistent and practical so as to minimize the potential for excessive costs for the construction or renovation of houses. We hope that the innovations that we present can be useful solutions for the wider community, "Marcelo concluded.

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